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Email marketing doesn’t have to be an expensive activity. In fact, it can be one of the most affordable ways to connect with your audience and generate more sales. There are plenty of cheap email marketing services out there to choose from, it’s just a matter of finding the right fit for you.
To help you out, we’ve compiled a list of the best and the cheapest options available.
| Email Provider | Free plan? | Cheapest paid plan | Contact storage | Monthly email sends |
| Sendinblue | Yes | $25/month | Unlimited | 20,000 |
| Mailchimp | Yes | $11/month | 500 | 5,000 |
| Constant Contact | No | $9.99/month | 500 | 12,000 |
| ConvertKit | Yes | $15/month | 300 | Unlimited |
| Cake Mail | Yes | $7/month | 500 | 6,000 |
| MailerLite | Yes | $10/month | 1,000 | Unlimited |
| GetResponse | Yes | $15/month | 1,000 | Unlimited |
| SendGrid | Yes | $15/month | 1,000 | 7,000 |
| Aweber | Yes | $19.99/month | 500 | 3,000 |
| Moosend | 30-day free trial | $9/month | 2,000 | Unlimited |
| Omnisend | Yes | $16/month | 500 | 6,000 |
| SendPulse | Yes | $8/month | 500 | Unlimited |
| Mailjet | Yes | $15/month | Unlimited | 15,000 |
| Email Octopus | Yes | $24/month | 5,000 | 50,000 |
| Benchmark | Yes | $15/month | 500 | Unlimited |
| Sender | Yes | $15/month | 5,000 | 60,000 |
| RedCappi | Yes | $10/month | 500 | Unlimited |
| Pabbly | Yes | $29/month | 5,000 | 500/day |
Something to be aware of is that while many of the above email marketing services offer unlimited monthly email sends on their cheapest plans, you’re only able to send unlimited emails to your contact list, which is typically the limiting factor on entry-level plans.
With Sendinblue, your contact storage will always be unlimited. Instead, you pay for the volume of emails you send, starting at $25 for 20,000 emails per month.
The Best Cheap Email Marketing Services to Save You Money
1. Sendinblue
Sendinblue is an excellent choice of a cheap email marketing platform. It has all the digital tools needed if you’re just starting your business, or taking it online. You can mix and match the various features to suit your own needs and budget.
What email features does Sendinblue offer?
Sendinblue is cheap compared to other best-in-class email marketing services because we don’t charge you for storing your contacts, only for the volume of emails sent. (We don’t think it’s very fair to make you charge more for growing your business and gaining more customers… that’s the whole point!)
Even better, Sendinblue offers all email features a business needs under one roof. Let’s take a look:
Easy drag-and-drop email editor
Creating beautiful emails is easy with Sendinblue. The editor is intuitive and lets you quickly put together a professional-looking design that’s responsive on any device. Add buttons, personalization, and design elements without any tech know-how. There are also ready templates available to use (even on the free plan!).
Contact segmentation
Sendinblue lets you easily segment your contacts into curated lists for email marketing campaigns using past behaviors, declared interests through opt-in forms, and other attributes. This way, you can target various subgroups of your audience with precision.
Email personalization
Sendinblue gives you limitless options for personalizing your email messages. From personal attributes like name and city to behavior attributes like last purchased item and discount applied, it’s all usable in emails sent with Sendinblue. This creates a better customer experience and gets you better results from email marketing.
Transactional email
An email marketing tool is incomplete without transactional emails service. You can send essential emails like registrations, order confirmations, and password resets with Sendinblue. What’s even better is that you can brand those transactional emails and enjoy premium deliverability rates.
Marketing automation
Marketing automation lets you respond to certain customer behaviors and trigger predefined actions so you nurture your audience at scale. Send emails or SMS, update contacts by their interactions with your website and campaigns, and create lists for engagement — Sendinblue’s automation does it all.
A/B testing
For best results, Sendinblue makes it possible to test subject lines and content of an email campaign. Plain text vs image-rich email? A fun, punny subject line or a serious one? You’ll know after an easy A/B test.
Signup forms
Signup forms help your email marketing efforts by collecting email addresses of potential leads. With Sendinblue, you can create your own branded signup forms in minutes and start building your email list within the platform. No extra tools or exports needed. What’s more, you can collect various details with dropdown lists, radio buttons, and input fields, and use them for targeted segmentation later.
Check out these newsletter signup form examples for inspiration!
GDPR compliance
Sendinblue makes being GDPR compliant easy! You can quickly add double opt-ins or email preference checkboxes on your signup forms. Then, you can manage subscribers in accordance with the permission they gave and not break the law.
Other Sendinblue features
In addition to a complete email marketing service, Sendinblue also gives you:
- SMS marketing
- Live chat software
- Landing page builder
- CRM
- Shared inbox
Sendinblue has countless digital marketing tools under its belt, all the while being one of the cheapest email marketing platforms on the market. There’s even a free plan available for up to 300 emails a day and unlimited contacts (unlike other email marketing services).
2. Mailchimp
Mailchimp is often the go-to cheap email marketing service provider for those new to the scene. The intuitive interface lets you set up several campaigns, tag subscribers, and create automated workflows.
Mailchimp has affordable email marketing options and offers advanced audience insights, custom branding, and a host of templates to choose from. There’s a free option too for up to 2,000 subscribers.
If you’re not happy with it, however, you can check out the 11 best Mailchimp alternatives.
3. Constant Contact
Constant Contact’s drag-and-drop editor makes it easy to create and customize professional-looking emails, while the automations feature lets you build out trigger-based email series to better connect with your subscribers. The ability to import subscribers from external lists and the transactional email element makes it a good bet for ecommerce brands.
There’s a free plan and the cheapest paid plan starts at $9.99 per month for 500 contacts and a host of powerful features.
Not sure? Find more Constant Contact alternatives.
4. ConvertKit
ConvertKit specializes in helping creatives and bloggers reach and build relationships with their audiences. The platform has an ever-expanding range of email templates to use as well as landing page designs that have been created specifically with conversions in mind.
The dashboard is easy-to-use with visual workflows that help you map out trigger-based campaigns. There’s a free plan for up to 300 subscribers, but this doesn’t include the automated sequences and funnels. To set that up, you’ll need to sign up for the next plan up, which starts at $15 per month for 300 subscribers.
5. Cake Mail
Make your own branded templates (or choose from a selection of professionally-designed ones) and manage your subscribers using Cake Mail’s groups and segmentation features.
The aim of Cake Mail is simplicity, allowing beginners to focus on their messaging without having to worry about their design skills. There’s a free plan you can sign up for to see if you like the platform, otherwise the cheapest plan starts at just $7 a month for up to 500 subscribers and 6,000 emails sent.
Want to compare with Sendinblue’s design options? Take a look at our 40 email newsletter templates to see what’s the best fit for your business!
6. MailerLite
MailerLite is a simple platform with powerful features. The design features let you create beautifully branded email templates and landing pages, while automation, personalization, and segmentation allow you to build deeper relationships with your subscribers.
There’s also the opportunity to A/B test campaigns and use advanced audience insights to better understand the people you’re talking to. There’s a free plan for up to 1,000 subscribers and 12,000 emails sent. Once you reach that level, you’ll be bumped up to the $10 per month plan, with prices increasing the more subscribers you get.
Hesitating between MailerLite and Sendinblue? Take a look at this side-by-side comparison!
7. GetResponse
GetResponse has all the tools you need to send out one-time broadcasts and create ongoing email campaigns. It comes complete with premade autoresponders, templates for trigger-based emails, powerful segmentation features, and professionally designed templates to ensure your emails are eye-catching when they land in your subscribers’ inboxes.
You can try a 30-day free trial to begin with. The forever-free plan includes basic email features and up to 500 contacts. After that, the cheapest plan starts at $15 per month.
Want to learn more about the differences between Get Response and Sendinblue? Check out our comparative guide!
8. SendGrid
SendGrid is another cheap email marketing service to consider. It’s been created with developers and marketers in mind to help them build and send engaging email campaigns. It comes with all the usual features, like email automation options, signup forms, pre-made landing page designs, A/B testing, and advanced insights.
The free plan lets you send 6,000 emails a month to 2,000 contacts. Otherwise, paid prices start at $15 per month for more advanced features. The good thing is SendGrid charges by emails sent, not contacts just like Sendinblue.
Read more: The Best SendGrid Alternatives for Transactional Email
9. Aweber
Aweber’s in-built AI-powered design assistant helps you create beautiful and branded emails in a matter of minutes. The platform also features a drag-and-drop template builder and landing page designer so you can keep everything looking good and on brand. There’s also a powerful automations feature and a campaign marketplace where you can import high-performing campaigns into your account to use as a guide.
There is a new free plan for up to 500 subscribers. After that, prices start at $19.99 per month.
Read more: AWeber vs Sendinblue
10. Moosend
Moosend is a fully-functioning and cheap email marketing service with all the features you need to create beautiful campaigns that convert. You can create branded landing pages using the premade templates for inspiration, send automated emails based on subscriber behavior, and tap into the ecommerce AI feature to generate more sales.
The free plan lets you send unlimited emails to up to 1,000 subscribers. If you have more people on your list than core features, you’ll need to move up to the paid plans which start at $10 per month.
11. Omnisend
Automated workflow templates, premade dynamic forms, and professionally-designed email templates let you build out an eye-catching email campaign quickly and easily. Other features include an intuitive drag-and-drop editor, SMS campaigns, and powerful ecommerce segmentation tools.
The free plan lets you send up to 500 emails a month, while paid plans start at $16 per month and increase as you grow your subscriber list.
12. SendPulse
SendPulse is actually a multi-channel marketing platform with a cheap email marketing service that comes as part of it. There’s a drag-and-drop email editor that lets you create branded and beautiful newsletters in seconds, as well as automation and personalization features that allow you to continue to build a connection with your subscribers without any extra effort.
The free plan lets you hold up to 500 subscribers but is limited on the features front. Otherwise, paid plans start at a very reasonable $8 per month.
13. Mailjet
Create meaningful emails that engage your subscribers with Mailjet’s range of easy-to-use features. Design responsive emails using premade templates in just a few clicks, manage and segment your audience so you can send the right message to the right people, and monitor your campaign results with advanced insights.
The free plan lets you send up to 6,000 emails a month, 200 emails per day. Want to send more? The basic paid plan starts at $15 per month for 15,000 emails and no daily sending limit. All around, it’s a high-quality option for a cheap email marketing software.
Further reading: Comparing Mailjet and Sendinblue
14. Email Octopus
Email Octopus is all about simplicity and helping businesses engage with their subscribers in a consistent and meaningful way. A range of simple template designs for every industry ensure your emails look professional, while easy automation features let you communicate with people outside of manual newsletters. There are also smart analytics you can tap into to measure and track the results of your email campaigns.
If you have less than 2,500 subscribers and send less than 10,000 emails per month, you can sign up for the free plan. Alternatively, paid plans start at $24 per month.
15. Benchmark
Next up on our list of the best cheap email marketing services is Benchmark. Benchmark’s features have been specifically designed to help you grow your subscriber list and business. Everything is customizable, from the email templates to the premade landing pages and automated workflows. Reporting features and lead generation tools help you make the most of your emails and get the best results possible.
Like most options here, there is a free plan that lets you send up to 250 emails per month. After that, prices start at $15 per month for unlimited emails to up to 500 subscribers.
16. Sender
Sender helps you create automated email campaigns from scratch with a range of powerful features. Ecommerce brands can import all of their product information with the inbuilt Product Wizard, which means no more copying and pasting. On top of this, Sender integrates with the majority of popular ecommerce platforms, including WooCommerce.
The free plan lets you have up to 2,500 subscribers and send 15,000 emails a month. Paid plans start at €15 per month.
17. RedCappi
Simplicity is the name of the game for RedCappi. The platform has a really simple interface with drag-and-drop elements to help you build your emails quickly. You can also use the inbuilt automated email schedules to send out your emails when your audience is most engaged. On top of this, you can personalize your emails and A/B test campaigns to see which ones perform best.
It’s free to have up to 100 subscribers. After that, prices start at $10 per month.
18. Pabbly
Pabbly (formerly MailGet) lets you create automated email campaigns geared for conversions. The drag-and-drop editor lets you build emails in minutes, while drip automation, list management, and list cleaning let you keep your campaigns high-performing and your subscribers engaged.
There is a free plan that you can sign up for while you explore the features, but to start sending emails you’ll need to sign up for one of the paid plans. Prices start at $29 per month.
Choosing the Right Cheap Email Marketing Software
The key to success with email marketing starts with choosing the right email marketing provider. Compare the options available and align them with your budget to find the option that provides you with all the features you need and is within your price range.
And remember, even though this article is about cheap email marketing services, the cheapest option may not be the best one. All the options on this list offer affordable pricing, but the best way to find the ideal email marketing platform for your business is by testing out your options!
Try Sendinblue’s free planFree plan includes core email marketing features, unlimited contacts list, 300 emails/day and over 40 email templates to use. |
