Sendinblue vs. MailerLite: Which is better?
Choose Sendinblue for a budget-friendly solution with the same email features, plus multichannel tools.
Sendinblue vs. MailerLite: Pricing
Both Sendinblue and MailerLite offer free plans and attractive starting prices for their paid packages.
However, with MailerLite you’ll have to upgrade to a paid plan once you pass 1,000 subscribers. From there the price will quickly increase as your contact list grows.
Sendinblue instead charges based on the number of emails you plan to send each month and all plans — including Free — let you store unlimited contacts. The Free plan lets you send up to 300 emails a day, while the Lite plan includes 20,000 monthly emails for just $25.
So, although MailerLite is an inexpensive option when you’re starting out, Sendinblue works out cheaper as you grow.
|Send a monthly campaign to:||Sendinblue||MailerLite|
|Based on MailerLite monthly pricing 02/15/22.|
All plans come with unlimited contact storage.
Getting started with Sendinblue
Up to 300 emails per day
Perfect for new marketers
Everything in Free, and:
No daily sending limit
Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics
Best solution for marketing pros
Everything in Lite+, and:
For marketers who need more
Have more advanced needs?
Everything in Premium, and:
Custom volume of emails
20+ landing pages
Access for 10+ users
Customer success manager
Display prices in
Sendinblue vs. MailerLite for email marketing
Sendinblue and MailerLite are both easy-to-use platforms, ideal for beginners. They offer all the features you need to create and send your email campaigns.
However, some of these features are missing from MailerLite’s Free plan. For example, you don’t get access to email templates to help you design campaigns. And if you’re a more experienced designer wanting to code your own, you can’t use the HTML editor.
Another key difference is that, unlike MailerLite, Sendinblue lets you send transactional emails like password resets and order updates over their SMTP server. For this MailerLite recommends using another service, MailerSend. This means switching between platforms and potentially paying for an additional monthly plan, depending on your sending volume. Meanwhile Sendinblue lets you manage marketing and transactional emails all under the one roof, at no extra cost.
|Email marketing campaigns|
|Transactional emails (SMTP server)|
|Drag and drop email builder|
|Email templates||Not included on Free plan|
|HTML editor||Not included on Free plan|
|Email client preview|
|Send time optimization||Premium plan|
|Custom signup forms|
Want to try it?
With Sendinblue Free you'll get the email marketing features you need with up to 300 emails a day and unlimited contacts.
Get more marketing automation functionality with Sendinblue
Both MailerLite and Sendinblue let you use automation to send subscribers the right message at the right time, with triggers like signups, email link clicks, and dates. You can also add conditions within your workflow to personalize the journey even more.
Aside from sending emails, you can use automation to manage your database by adding or removing contacts from lists or updating their information. However, Sendinblue offers the additional option of sending automated SMS messages.
If you’re just starting out, Sendinblue has handy workflow templates for common automation scenarios that you can customize to your needs. These include a template for sending abandoned cart emails. This is missing from MailerLite’s platform where you have to create your workflows from scratch. Plus, abandoned cart emails are only possible if you’re using Shopify or WooCommerce.
For those already experienced in automation, Sendinblue has more advanced options too. For example, unlike with MailerLite, you can track users’ activity on your website and use this to trigger workflow actions.
|Autoresponder (e.g. welcome emails)|
|Pre-made workflow templates|
|Custom automation workflows|
|Abandoned cart emails||Shopify & WooCommerce only|
|Email link click triggers|
|Website tracking to trigger workflows|
Sendinblue offers more than just email
Sendinblue is an all-in-one marketing platform with built-in multichannel tools to reach customers wherever they are and grow your business. So, you’ll get more for your money than with MailerLite.
For example, you can drive online traffic with Facebook ads, connect with your visitors using live chat, and send time-sensitive messages via SMS.
By centralizing your marketing efforts in one place, you’ll save time switching between tools and reduce the cost of your marketing tech stack.
|Landing page builder|
|Sales CRM||Third-party add-on|
|Facebook ads||Third-party add-on|
Want to try it?
Get features like advanced automation, live chat, and Sendinblue's sales CRM free. Plus store unlimited contacts.
They explain it best
A complete email marketing solution
"Sendinblue has really great features and keeps every one of its promises. Personally, the software has helped me send out large email campaigns that are different from the usual business emails. When I send offers to my customer database, I know that my message will go straight to my customers' inboxes, not their spam. I can analyze the links my customers click on to find out which emails have the best conversion rates. I can also send text messages."
Ready to give it a try?
Get started with Sendinblue free and send up to 300 emails a day with unlimited contact storage.Sign up free