Read the Press Release

What this means for Sendinblue users

More features, more integrations, and an even better experience for our ecommerce customers!

With these acquisitions, we’ll be offering new platform possibilities from 2022 onwards such as:

• Connecting your ecommerce store to get data and analytics on traffic, sales, and website visitor behavior
• Improving conversion rates thanks to an improved and automated live chat feature
• Launching push notification campaigns on your website

Our teams are already working together to create an even more powerful marketing solution for you.

A platform tailored for ecommerce businesses

The pandemic prompted many small and medium-sized businesses to pivot towards ecommerce strategies. On the consumer side, online shopping increased by more than 46%. Meanwhile, ecommerce spending in 2021 is set to reach more than $933 billion. 

In response, Sendinblue has selected three of the best Shopify apps to expand its offering and help small and medium-sized businesses compete digitally on a larger scale. 

“Acquiring Metrilo, Chatra and PushOwl are part of Sendinblue’s longer term vision to expand our marketing capabilities and dive into the growing ecommerce space. Now, our all-in-one digital marketing solution will become even more powerful, enabling these businesses to expedite sales and drive strategic business decisions.”

Armand Thiberge, CEO of Sendinblue 

About Metrilo

Based in Bulgaria, Metrilo is a marketing and sales analytics SaaS platform for e-merchants. 

The solution helps brands grow online using the power of their data and focus on customer retention. Metrilo thus makes it possible to study traffic, sales, visitor and customer behavior, product performance and conversion funnels.

“We discovered that we have the exact same mission as Sendinblue, the European leader in digital marketing. That’s why we’ve joined their team to further develop the ecommerce offering.”

Murry Ivanoff, Co-founder of Metrilo

Visit the Metrilo website >>

About Chatra

Founded in 2015 by Yaakov Karda,  Maria Karda, Artem Polikarpov and Slava Olesik, Chatra is a messaging platform for SMBs. 

The company provides its customers with a centralized platform for all interactions with customers, be it live chat, emails or social media. Customers can also access analytics on website visits and user profiles, which helps them improve the quality of their services.

“With our technology we’ll be able to further develop Sendinblue’s existing chat tool. Users will be able to deploy automated chat on their websites within 30 seconds. No need to have an advisor managing the chat, it’ll be automatically triggered by visitor behavior and provide personalized responses.”

 Yaakov Karda, Co-founder of Chatra.

Visit the Chatra website >>

About PushOwl

PushOwl was founded in 2016 by Shashank Kumar. Based in India, PushOwl allows ecommerce stores to enable web push notifications as a marketing channel, turning visitors into subscribers, and driving more revenue. 

With the app, customers can send marketing campaigns, set up automated flows, recover abandoned carts, personalize their promotions, and constantly optimize their strategy with granular metrics and reporting. 

“A push notification channel has yet to be launched by Sendinblue. Now, with our technology, users will be able to launch push notification campaigns from their websites and in response to specific scenarios such as abandoned carts. 

ShaShank Kumar, CEO of PushOwl. 

Visit the PushOwl website >>

The post Sendinblue Acquires Metrilo, Chatra & PushOwl to Expand its Ecommerce Offering 🥳 appeared first on Sendinblue.

Take your professional skills to the next level and let our courses guide your success in the digital world.

Sendinblue Academy is a free online platform with 24/7 access for professionals to deepen their knowledge of digital marketing. Our first certification is the email marketing course, made up of 8 modules covering everything you need to know about email marketing. 

What do you learn from the email marketing course?

• Email marketing fundamentals
• Optimizing open, click, and conversion rates
• List building strategies
• Contact segmentation and customer retention
• A/B testing
• Data protection and privacy 
• Personalization and optimizing for mobile
• Implementing your strategy using the Sendinblue platform

Sendinblue’s extensive email marketing course is expertly designed for beginners and advanced marketers alike. We take a pedagogical approach, covering each component of email marketing in detail from the ground up. It’s perfect for anyone who wants to step up their email marketing game! 

Why choose Sendinblue Academy?

• It’s free!
• It’s time-friendly — the email marketing course takes just 4 hours to complete
• You can boost your CV with an internationally recognized certification
• Anyone can do it, no prior experience required!
• You’ll get an insight into how the Sendinblue platform works

Stay tuned for more on what Sendinblue Academy has to offer. As a sneak peek, our next course will be all about Marketing Automation.

The post Become an Email Marketing Expert With Sendinblue Academy appeared first on Sendinblue.

A lot done, a lot more to do. 

We’re out to create the smartest, most intuitive digital marketing platform for SMEs to grow their business. And now, thanks to this investment, we’re heading full-speed towards that goal.

We’re Taking Digital Marketing to the Next Level

We have a vision. It’s to help SMEs boost revenue with powerful sales and marketing tools, all through one single platform.

So far, we’ve made that vision a reality. Over 180,000 businesses are using Sendinblue to drive their multi-channel marketing strategies. 

By now, Covid-19 has taught us a lot about small business survival. One key lesson is the importance of digital marketing. 

Not so long ago, small businesses were priced out of advanced digital marketing tools. But we’ve put these tools within their reach. 

Tools like email marketing, live chat, landing pages, Facebook ads, marketing automation. And we’re not done yet.  

We’re looking to add even more features to our all-in-one sales and marketing platform, such as: 

• Centralized, collaborative sales funnel management
• Intelligent segmentation
• New plugins and integrations
• More ways to connect with your customers via instant messaging

To Become an Industry Leader in North America

It’s the highest Series B funding for an all-in-one platform in both North America and Europe. 

With this latest investment, our eyes are set on North America. We’ve had phenomenal growth in this market and it’ll be one of our top priorities going forward.

“As the fastest-growing market for the company by over 100% each year, the U.S. and Canada are a top priority for Sendinblue. With the Seattle office open since 2015 and the recent opening of the Toronto office in 2020, we’re ready to gear up and disrupt the status quo to become a North American industry leader.” 

– Steffen Schebesta, General Manager North America at Sendinblue

Onwards and upwards

Looking back at our milestones, we’ve come a long way.

Our early days as a start-up. Our first fundraising. New offices. Acquiring Newsletter2Go, our German competitor. 

It’s been a busy few years. 

Today, Sendinblue has:

• A 400-strong team of ‘Sibers’ representing 40 different nationalities
• 5 offices across 3 continents (Paris, Noida, Seattle, Berlin, Toronto)
• 180,000 customers in more than 160 countries

We’ve grown a lot, fast. And yet, we’ve held tight to our culture of inclusion, diversity, and innovation. This is something we’re proud of.

So for now, we’ll keep going as we started – with the goal of becoming a global leader in digital marketing for SMEs. 

We’re preparing the future of marketing. And we can’t wait to see what you do with it!

The post Sendinblue raises $163M Series B to Become Digital Marketing Leader appeared first on Sendinblue.

Our goal at Sendinblue is to help small businesses succeed and grow through the use of affordable, accessible, easy-to-use digital tools.

Our editorial team is always on the lookout for actionable, high-value content that’ll help our customers scale their digital marketing efforts.

We accept original guest post submissions that are a good fit for our audience and have not been published elsewhere. 

Got insights to share on any of these topics?

• Digital marketing
• Email marketing
• Small business management & growth
• Marketing & ecommerce trends
• Marketing automation
• Ecommerce
• Blogging
• Content marketing

If yes, we’d love to hear from you!

How to get featured on the Sendinblue blog

Please share some details about yourself and previous work via the form below. We’ll review your profile and come back to you.

Share my writer profile with Sendinblue

In the meantime, sign up to our monthly marketing newsletter and follow us on Twitter!

The post Guest Posting on the Sendinblue Blog: Want to Write for Us? appeared first on Sendinblue.

The list of Next40 participants was announced by President Emmanuel Macron during a ceremony at the Elysée Palace on Tuesday 17 September 2019.

What is the French Tech Next40?

The Next40 program is a selection of France’s 40 most promising startups with potential to become tech leaders on a global scale.

These rapidly growing startups have been selected on the basis of criteria such as growth, performance, and investments.

As part of the Next40, these companies will benefit from personalized development programs to increase their public visibility and win more investments from venture-capital funds.

In a bid to create the future French Tech champions on a global scale, institutional investors have so far pledged 5 billion euros to the initiative.

Flying the flag for French Tech by making digital marketing accessible to all

Since its beginnings, Sendinblue has aspired to make digital marketing technology available to all on a platform that’s both intuitive and affordable.

Thanks to a 30 million euro investment back in 2017, we’ve been able to transform the Sendinblue email marketing platform into an all-in-one marketing toolbox with new functionalities such as marketing automation, Facebook ads, CRM, live chat, and more.

Sendinblue stands out as a leader in terms of GDPR-compliant marketing practices because it offers data security features that make it easy for businesses to stay on the right side of the law.

Our inclusion in the Next40 will drive us forward in our vision to build a marketing tool that enables businesses of all sizes to achieve their goals.

Exciting things are on the way for Sendinblue. Watch this space!

Test drive the Sendinblue platform for free >>

The post Sendinblue Selected for French Government’s ‘Next40’ Program appeared first on Sendinblue.

We are extremely excited to announce Sendinblue’s purchase of Newsletter2Go — our German alter-ego (or rather, doppelgänger ?).

Thanks to this acquisition, Sendinblue and Newsletter2Go can join forces and amplify their efforts for developing innovative new features and accelerate their expansion into other international markets.

What is the impact on Sendinblue users?

None! But you can expect more features, more integrations, and a better overall experience in the future as we continue to build out and improve our product.

The two teams have already begun working together to provide a richer and more qualitative experience for current clients of both Sendinblue and Newsletter2Go.

What is the goal of this acquisition?

A little over one year ago, Sendinblue secured a €30 million funding round with two clear objectives in mind:

• Heavily invest in research and development to create a better and more intuitive solution for our users
• Accelerate our growth internationally

Since then, we’ve made a lot of headway on these two goals. We’ve added tons of new features to our product, continued to improve the experience we offer our users in our product, and grown our teams internally to ensure that we are always offering the overall best service, even as we grow and scale.

In addition to that, we have always been vigilant to identify any other opportunities for growth outside of our own internal development; and that included acquisitions.

After establishing ourselves as the leader in the French market, it made sense for us to look outward toward other international markets. If we wanted to construct a company that would take the helm as the leader in digital marketing for the European market, we needed to further solidify and consolidate our position in other countries Europe. For us, Germany was very clearly the most important next piece of this puzzle.

Building a European leader

Technology is quickly taking over many aspects of our lives, including business. But, there is still a gap between the digital maturity of consumers and the adoption of new technology by European companies.

Large actors like Amazon have been capitalizing on this gap over the past few years. Their large budget and unrestricted access to advanced marketing technology have enabled them to corner large swathes of the market without much scrutiny or adversity.

New forms of online purchasing and client relationships have become the norm, and SMBs must adapt if they want to stay relevant. That means equipping themselves with the right tools to effectively communicate with clients, website visitors, and prospects.

Our goal has always been to provide small and medium-sized businesses the enterprise-level tools they need to compete with the big guys.

With the purchase of Newsletter2Go, we hope to accelerate our trajectory to become the leading European provider of secure marketing solutions that are comprehensive while still maintaining respect for user data privacy.

One shared vision

It all began when we met the three co-founders — Christoph Beuck, Steffen Schebesta, and Max Modl — and the rest of the Newsletter2Go team in Berlin.

What we discovered was a bootstrapped, thriving company of 60 people rooted in the same values that we hold dear: a strong focus on product and an insatiable desire to satisfy our clients. We found the same culture of innovation, transparency, and agility that we have worked hard to foster in Paris, Noida, and Seattle.

We quickly realized that we shared a very similar DNA and our vision was one and the same.

That’s why we couldn’t be happier to consolidate and refocus our efforts together and conquer the rest of the world!

The post Sendinblue acquires Newsletter2Go to build the digital marketing leader in Europe appeared first on Sendinblue.

Now it’s possible to do exactly that with the click of a button using our latest feature: machine learning-powered email Send Time Optimization!

Send your email campaign at the perfect time

Whether you’re managing a monthly newsletter or daily promotional campaigns, it’s very important to send your emails at the right time. Too early and it will drown in the daily email deluge of your inbox competitors, too late and it might not be opened at the opportune moment!

The new feature “Send Time Optimization” solves this problem without you having to do any work or planning beforehand by simply “learning” the best time to send to each of your individual contacts based on their past behavior.

It does this by essentially examining when each of your contacts open messages they receive in the inbox and using this information to determine the best time to send to that individual for optimal engagement.

When selecting “send at the best time” option at the time of scheduling your campaign, Sendinblue will automatically choose the best time within a 24 hour window to send you campaign to each of your contacts based on the analysis described above. That means you’ll no longer have to worry about when you should be scheduling your campaigns to be sent to your entire list in order to get the most engagement — which can take time to learn and perfect. Let our machine learning algorithms do the work for you!

The result? Your campaigns will be sent out to each of your contacts at the perfect moment to encourage more opens and clicks — ultimately driving more conversions and revenue for your business.

How to use “Send Time Optimization” in Sendinblue

After creating your email campaign and selecting which email contact list or list segment you want to receive your campaign, click on the “Schedule” button on the confirmation page.

From the “Schedule” menu, you will still be able to select the legacy options of sending your campaign immediately or scheduling the entire campaign to be sent at a specific time on a specific date. But you will also notice an option to “Send it at the best time,” which prompts Sendinblue to use the available data for each of your contacts in order to calculate the optimal send time for that recipient:

• If your contact has received campaigns from you in the past, the feature uses the information related to these past campaigns to determine an optimal send time and send your message accordingly.
• If your contact is new and has never received an email campaign from you, your message will be sent according to an aggregate “optimal send time” that is based on the majority of your contacts’ previous engagement. In time, the feature will gather individual data on this contact as well, developing a more precise optimal send time for your future emails.

If this is your first email campaign using the Sendinblue platform, we recommend that you send your campaign in bulk at a scheduled time rather than using this feature. It’s better to let the system learn more about your contacts and how they behave if you want to see the best results.

Conclusion

If you want to learn more about the Send Time Optimization feature in Sendinblue, read our detailed tutorial on the topic in the Sendinblue Help Center.

Upgrade to a Premium Plan today and start optimizing the timing of your emails!

The post Meet Sendinblue’s Machine Learning-Powered Send Time Optimization Feature appeared first on Sendinblue.