Comparing Klaviyo vs. Sendinblue

Discover a cheaper alternative to Klaviyo for all your ecommerce marketing needs.

Sendinblue vs. Klaviyo pricing: A cheaper alternative for growing businesses

Klaviyo pricing is based on the number of email contacts stored. So, if you’re a small business looking to grow, be ready for your monthly bill to increase rapidly too.

With Sendinblue, you pay according to the number of emails you want to send each month, with unlimited contact storage at no extra cost.

You also get the choice between different plans to fit your needs. The Lite plan, starting at just $25 a month for 20,000 emails, gives you all the essential tools for your email and SMS marketing. And when you’re ready for more advanced features, the Premium plan stays budget-friendly with a starting price of $65 per month.

Meanwhile, Klaviyo offers just one plan that includes all its features. This means you risk paying a premium for tools you’re not using. For example, an account with 3,000 email contacts will set you back $70 a month.

Both services also have free options, but Sendinblue’s is more generous. It allows for 300 daily email sends (9,000/month) and unlimited contacts, compared to 500 emails a month and 250 contacts with Klaviyo.

Send one email/month to: Sendinblue Klaviyo
250 contacts Free Free
3,000 contacts $25 $70
5,000 contacts $25 $100
10,000 contacts $25  $150
20,000 contacts $25 $375
60,000 contacts  $45 $800
Based on Klaviyo pricing on 02/15/22.

Pricing plans

All plans come with unlimited contact storage.


Getting started with Sendinblue


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  • Unlimited contacts
  • Up to 300 emails per day


Perfect for new marketers

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  • Everything in Free, and:
  • No daily sending limit
  • Email support
  • Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics


Best solution for marketing pros

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  • Everything in Lite+, and:
  • Marketing Automation
  • Facebook ads
  • Landing pages
  • Multi-user access
  • Telephone Support


For marketers who need more

Have more advanced needs?

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  • Everything in Premium, and:
  • Custom volume of emails
  • Priority sending
  • 20+ landing pages
  • Access for 10+ users
  • SSO (SAML)
  • Customer success manager
  • Priority support
  • And more...

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Sendinblue vs. Klaviyo for email marketing: Get powerful features without the price tag

Both Sendinblue and Klaviyo offer tools for creating email campaigns that’ll keep your customers engaged and get you more sales.

Drag and drop functionality and ready-to-use, responsive templates make designing your emails a breeze. You can then personalize content to each of your contacts and run A/B tests to get your message spot on. Finally, automation and segmentation features let you target customers with the right email at the right moment, based on what you know about them and how they interact with your business.

Bear in mind, however, that depending on the size of your contact list, these features can come at a hefty price tag with Klaviyo. Sendinblue offers an alternative solution for your email marketing, with similar functionality at a fraction of the cost.

Available features Sendinblue Klaviyo
Drag and drop editor
Templates gallery
Email client testing
Email personalization and dynamic content
A/B testing
Send time optimization for individual contacts
Custom signup forms with drag and drop builder
Advanced segmentation
(behavioral and contact attributes)
Triggered autoresponders
(for signups, purchases, email and website activity, etc.)


Want to try it out?

Get started with the Sendinblue Free plan and send up to 300 emails/day to unlimited contacts.

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Comparing ecommerce features: Boost online sales with Sendinblue's all-in-one toolbox

With Sendinblue and Klaviyo you’ll find all the essential functionality for growing your online store, including:

Integrations: Connect with major ecommerce platforms to automatically sync your customer data for more personalized campaigns.

SMS marketing: Get customers’ attention for urgent messages, such as time-sensitive promotions or order updates. 

Automation: Easily set up automated campaigns using pre-built workflows for common scenarios, including welcoming new subscribers and chasing abandoned carts. Or craft your own customer journeys from scratch, with the option to add conditions that determine the path each contact should take.

Website tracking: Better target your campaigns by knowing what each customer is doing on your online store, like products they’ve browsed or bought.  

On top of this, Sendinblue offers extra multichannel features not available with Klaviyo, giving you even more opportunities to engage with customers. With live chat, you can be there for shoppers when they’re browsing your online store and help with issues stopping them from buying. And the landing page builder makes it easy to create dedicated pages for your promotional campaigns to convert more customers.

Available features Sendinblue Klaviyo
SMS marketing
Live chat
Push notifications
Transactional email and SMS
(e.g. order and shipping messages)
Abandoned cart reminders
Other pre-built automation scenarios
(e.g. welcome, birthday, purchase)
Custom workflows
(including if/then/else conditions)
Website behavior tracking
Customer profiles and history
Campaign conversion tracking
Landing page builder
Facebook ads creation Audience syncing only
Shopify integration
WooCommerce integration
BigCommerce integration
Magento integration
PrestaShop integration
Shopware integration

Start growing your business today

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They explain it best

All in one marketing

"Sendinblue is an incredible toolbox to perform marketing or improve your ecommerce. I like it because it gives you the possibility of marketing through different ways such as email marketing, SMS marketing, social networks, etc.

Integration of the different ecommerce platforms for creating web pages such as WordPress, PrestaShop, WooCommerce, among others, is very nice and intuitive [...]"

Daniel U.

Easy to use even for non-technical email marketers

"I like how Sendinblue has a simple, easy-to-use, and intuitive interface. Even if I’m not a seasoned email marketer, I was able to navigate through Sendinblue with ease, and deliver the campaigns.

The deliverability was really good too. […] Sendinblue has improved our conversion rate for our ecommerce."

Czarina C.

Accessible and effective

"The follow-up is great; you feel supported from day one. The prices are affordable and the service couldn't be better. The human factor is clearly present in their follow-up, and the customer service is fast and very efficient. I'm so glad I found it."

Internal consultant

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Get started with Sendinblue's Free plan and send up to 300 emails/day with unlimited contact storage.

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