Comparing Sendinblue vs. HubSpot

Looking for cheaper HubSpot alternatives? With Sendinblue you won't have to blow your budget to get the tools you need.

HubSpot vs. Sendinblue pricing: Don't pay more to grow

Sendinblue’s cheapest paid option, the Lite plan, starts at just $25 compared to $50 for HubSpot’s Marketing Starter package. And this price will quickly increase as your marketing lists grow.

Sendinblue’s pricing is designed for small and growing businesses, allowing you to store unlimited contacts. Choose a package that meets your emailing needs without worrying about the price increasing as you gain subscribers. The Lite plan’s base price of $25 includes 20,000 emails a month—ideal if you’re just starting out.

With HubSpot you won’t be charged for contact storage in their CRM however any subscribers you plan to market to will cost you. On the Starter plan, from 1,000 subscribers your price increases with an initial rate of $50 per 1,000 contacts.

Send a monthly campaign to: Sendinblue Lite HubSpot Starter
1,000 subscribers $25 $50
3,000 subscribers $25 $150
5,000 subscribers $25 $240
7,000 subscribers $25 $320
10,000 subscribers $25 $440
20,000 subscribers $25 $840
40,000 subscribers $32 $1,640
Based on pricing calculator on 02/15/22.

Pricing plans

All plans come with unlimited contact storage.


Getting started with Sendinblue


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  • Unlimited contacts
  • Up to 300 emails per day


Perfect for new marketers

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  • Everything in Free, and:
  • No daily sending limit
  • Email support
  • Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics


Best solution for marketing pros

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  • Everything in Lite+, and:
  • Marketing Automation
  • Facebook ads
  • Landing pages
  • Multi-user access
  • Telephone Support


For marketers who need more

Have more advanced needs?

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  • Everything in Premium, and:
  • Custom volume of emails
  • Priority sending
  • 20+ landing pages
  • Access for 10+ users
  • SSO (SAML)
  • Customer success manager
  • Priority support
  • And more...

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Comparing paid plans: A HubSpot alternative with better value for money

HubSpot’s Starter package is comparable in price to Sendinblue Premium but it comes with more limitations and lacks some key advanced features.

If you’re looking to use marketing automation workflows, A/B testing, or dynamic content for personalized emails, with HubSpot you’ll need the Professional package. This costs a hefty $890/month along with a $3,000 onboarding fee.

HubSpot also offer various paid add-ons to their Professional package if you want to increase certain limits. For example, you can get 100 extra automation workflows or 100 extra dynamic lists for $200/month, and increase your ad spend limit to $50K with 50 extra audiences for $100/month.

Paid plan Sendinblue Premium HubSpot Starter HubSpot Professional
Starting monthly price $65, increases from 20,000+ monthly emails $50, increases from 1,000+ marketing contacts $890, increases from 2,000+ marketing contacts
Email campaigns Packages up to 1M emails/ month Monthly send limit 5x your contact tier Monthly send limit 10x your contact tier
Unlimited marketing automation Up to 300 workflows
Unlimited segmentation Max. 25 dynamic lists and 25 standard lists Max. 1,000 dynamic lists and 1,000 standard lists
A/B testing
Dynamic email content
Ad management Facebook Facebook, LinkedIn, Instagram, Google, and retargeting; $1,000/month ad spend limit, max. 2 audiences Facebook, LinkedIn, Instagram, Google, and retargeting; $10K/month ad spend limit, max. 5 audiences
Landing pages 5 included; option to buy  up to 15 more
Shared inbox Max. 3 inboxes Max. 1 inbox Max. 100 inboxes
Phone support


It’s a big jump in price from HubSpot’s $50 Starter package to $890 for Professional when compared to Sendinblue’s more accessible Premium plan.

If your budget can stretch to it, HubSpot’s Professional package offers a comprehensive marketing platform, including tools for SEO, blogging, and social media. However, with no option filling the gap between Starter and Professional, you risk paying for tools that you won’t end up using. 

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Sendinblue vs. HubSpot for email marketing

When it comes to email marketing features it’s a similar story: As a HubSpot alternative, Sendinblue gives you more for less.

Both HubSpot and Sendinblue have a Free plan offering core email marketing features. These include a drag & drop editor to easily create mobile responsive emails, a gallery of free templates, and key analytics like opens, clicks, bounces, and unsubscribes. 

However, with Sendinblue sending quotas are less limited with up to 300 emails a day for free (i.e. 9,000 emails a month). With HubSpot you’ll get less than a quarter of that with a cap of 2,000 emails a month.

Sendinblue’s Lite+ add-on gives you even more for just $12 extra a month, including advanced analytics and the option to remove our logo from your emails. HubSpot offers similar features but only with the $50/month Starter package. 

Email marketing features Sendinblue HubSpot
Free monthly email allowance 9,000 emails (300/day) 2,000 emails
Drag & drop editor
HTML editor to code your own emails Professional
Responsive email templates
Basic analytics (opens, clicks, delivery, etc.)
Advanced analytics (by device, email client, and over time, etc.) Optional add-on Starter
Remove branding Optional add-on Starter
RSS to email Professional
Send time optimization Premium

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Benefit from marketing automation whatever your budget with Sendinblue

Both Sendinblue and HubSpot have powerful marketing automation capabilities for reducing manual tasks and crafting personalized customer journeys.  

However, if you want to create marketing automation workflows using HubSpot you’ll have to pay $890/month for the Professional package. Their cheaper plans only offer the capability to set up basic email autoresponders following a form signup—one automated email with the Free package, or up to three with Starter.

With Sendinblue you get our full suite of marketing automation tools free for up to 2,000 contacts, while unlimited marketing automation starts at $65/month on the Premium plan.

Automation Features Sendinblue Free HubSpot Professional
Price $0 to target up to 2,000 contacts From $890/month
Visual editor with custom and template workflows Up to 300 workflows
Automated list segmentation Max. 1,000 dynamic lists
Lead scoring
Custom event triggers e.g. website link clicks Enterprise
SMS automation Plugin required

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With Sendinblue send transactional campaigns at no extra cost

Want to send transactional emails and SMS from the same platform as your marketing campaigns? Manage all your communications under one roof with Sendinblue, even on the Free plan! Using our SMTP server you can send important information like account and order confirmations with optimal deliverability. 

To benefit from this functionality with Hubspot you’ll need to purchase the transactional email add-on for $500 a month, on top of their Professional package

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