Public sector organizations have rapidly adapted to the new ways of communicating, facing the unprecedented digitization of public services in recent years. Email is a vital channel and tool for optimal adoption of these services on a large scale. It can ensure the continuity of information with different audiences, making it the ideal driver of personalized communication.
As a public service organization, your digital communication strategy must include both objectives of conveying information and encouraging the use of your services. Discover how to keep your audience engaged and informed by using the most cost-effective channel: email. This marketing channel has established itself as the most appropriate for communicating personalized information in a simple, effective way. It can also be a useful tool for reinforcing a message communicated via different channels.
and access three simple but comprehensive chapters to understand:
From all the channels in the marketing mix, email is still the least expensive one to keep your target audience engaged and informed of your services and initiatives in an efficient way. In addition, with the use of email marketing, public organizations can secure a return on the investment of digitalizing their services by seizing and creating every possible opportunity to inform users about them. Email marketing proves to be the ideal tool to make your services known while providing reassurance to your audience that they are easy to use.
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The wide variety of tools on the market can make the process of selecting an email platform difficult. Setup an effective process to choose the tool that best meets your needs. From preparing your call for tender by writing down your specifications to evaluating responses in the best way, understand which are the points you should consider essential in the selection process.
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Once you are ready to roll out your email communication tool, there are certain recommendations to follow to avoid any pitfalls. Understand how to establish your strategy, develop your campaign schedule, and line up the different resources you need to achieve your goals.
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Why email marketing is essential for public sector organizations
How to define a selection process when choosing a digital marketing tool
How to optimize your channels to obtain user information while remaining GDPR compliant
How to create effective email marketing campaigns to communicate your services and initiatives.
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