A mass email is when you send an email message to a large number of email addresses in your contact list.

Adding an endless number of email addresses to the CC or BCC of your email draft is tedious, time-consuming, and risks exposing the personal contact information of your email recipients.

Use the mail merge feature in Outlook to send bulk email to your email contacts quickly. Mail merge also lets you send personalized messages to each email recipient.

How to Send Personalized Mass Email in Microsoft Outlook

We strongly recommend using a professional email marketing software to help you send personalized emails – so you can benefit from advanced marketing tools like email segmentation and email design templates. 

Using mail merge Outlook is still a good option if you’re only interested in sending a few bulk messages.

Here are 5 simple steps you can use to send personalized mass emails in Outlook:

Step 1: Draft your message in Microsoft Word

Open Word and write out the body of the email message.

If you’ve included images or GIFs and want to know what they’ll look like in an email, select the View tab in the menu ribbon and switch to Web Layout.

Step 2: Start Mail Merge

With your email draft ready you can move on to the next step.

Click on the Mailings tab in the menu ribbon and select the Start Mail Merge option.

In the drop-down menu, choose E-mail Messages.

NB: You’ll see a box that highlights the E-mail Messages menu icon the next time you select Start Mail Merge to indicate that you’ve already toggled that option.

Step 3: Select your email recipients

Under the Mailings tab, choose Select Recipients. 

You’ll see a drop-down list of three options that include:

• Type a New List
• Use an Existing List
• Choose from Outlook Contacts

Here’s how each option works:

Type a New List: Lets you manually key in the contact details of your new email list.

Use an Existing List: Import contacts from a separate file. For this option, you’ll have to organize your contact data in a spreadsheet (.cvs file) or a database with at least three columns (First Name, Last Name, Email Address). 

Choose from Outlook Contacts: Select your email recipients from MS Outlook contact lists (aka your address book). This includes email addresses you’ve previously contacted via Outlook.

Add an “E-mail Address” column if you don’t have one by selecting Customize Columns.

Clean up your contact list by editing entries (double click on any column). You can also manually add or delete entries.

Click OK to save your new address list as a file on your computer. Any new address list will be stored under ‘…\Documents\My Data Sources’ by default.

Step 4: Personalize your message

Now that you’ve added your subscribers to your recipient list you can customize your message on a personal level.

Greeting Line: lets you customize your email by changing the formal address and naming convention of the first line of your email.

Go to the Mailings tab and select Greeting Line.

Once you’ve made changes that you’re happy with, click on OK.

Insert Merge Field: lets you add any column entry in your recipient list as a dynamic field in your email.

Go to the Mailings tab and select Insert Merge Field.

For example, a ‘Company’ column could stand-in for the name of the business your email recipient represents.

Arrange the new insert fields “«»” that have double angle quotes in areas where you feel they fit comfortably.

Step 5: Finish & Merge

With the personalization baked in, you’re all set to send your first mass mailing.Click Finish & Merge in the ribbon menu and then Send Email Messages.

Add the subject line and click OK to send.

Easy, right? Now let’s talk about the disadvantages of sending mass email campaigns with Outlook.

Why You Shouldn’t Send Mass Email in Outlook

Unlike dedicated email marketing services, Outlook isn’t designed for sending mass emails. Use it for this purpose and you’ll be quickly frustrated by the following factors:

• Daily email limit: like most Email Service Providers (ESPs), Outlook limits the number of emails you can send per day to 300
• Lack of email design features: such as email templates and coding resources making it hard to create eye-catching branded emails
• No email preview: you can’t preview emails to see how it’s displayed on different devices and browsers prior to sending 
• No reporting or analytics: without detailed metrics, you won’t know how well your email campaigns are performing
• Flagged as spam: mass emails sent from Outlook, Gmail, and Yahoo are often flagged as spam by both other ESPs and email recipients
• Lower sender reputation: spam reports impact your sender reputation and you’ll be less likely to reach your recipients’ inboxes in the future as a form of protection for them
• Unprofessional sender address: (such as businessname@outlook.com) along with a high number of spam reports can get your mail server IP address blacklisted when sending through Outlook

Why You Should Use Email Marketing Software to Send Mass Emails

Email marketing remains the most profitable marketing channel with an ROI of $32 for every $1 spent. 

To leverage that kind of ROI, you need to invest in a dedicated email marketing service like Sendinblue. Outlook alone simply won’t cut it.

A specialized email marketing service:

• Makes adding contacts and selecting mailing lists easy
• Lets you create professional-looking emails with cool branding and design elements
• Allows you to insert products, various images, and personalized dynamic content like the contents of an individual abandoned cart
• Gives you email performance reports
• Offers ways to grow your lists
• Protects sender reputation
• Enables you to be GDPR compliant

To find the best service for you, check out this list of the best email marketing services.

If you insist on sending mass emails with Outlook, you’re going to face the following limitations:

Things Outlook Can’t Do

Create professional-looking emails that match your brand

It’s hard to design emails from scratch without any coding or graphic design skills.

One advantage of an email marketing service is that it gives you the tools to easily create emails that look good and display correctly on both desktop and mobile devices.

Sendinblue, for example, gives you access to a library of email templates as well as a drag and drop email design tool.

Clean, well-designed emails that reflect your brand will catch readers’ attention and increase conversions. 

Below is one such example from Daubner USA — a great-looking email complete with eye-catching visuals and call-to-action buttons, created with Sendinblue’s easy-to-use email builder.

Save time on list management

Sending a regular email newsletter can be a hassle with Outlook. Imagine adding your contacts manually every time you want to send a bulk email! 

Uploading a CSV file isn’t ideal either. You still lose time manually keeping your email list up to date with new subscribers and unsubscribers. 

Keeping track of email contacts is easy with Sendinblue. Unsubscribers are automatically removed from lists while opt-ins are added.

You also can set up marketing automation workflows that move contacts to certain lists once they fulfill specific conditions.

Avoid email blacklists

Sendinblue works to protect sender reputations so you don’t get blacklisted.

New accounts go through strict validation processes to guarantee security and deliverability for everyone using Sendinblue’s shared IP addresses.

A shared IP address is one that’s shared by several users. It’s a cheaper option for companies sending low volumes of email but the risk is that it only takes one user to compromise an IP’s sender reputation for everyone. 

Take the stress out of GDPR

Navigating the GDPR (an EU law dictating how personal data can be collected and used) for the first time can be confusing. 

But it’s important to protect people from getting spammed by unsolicited emails. If you want to reach EU citizens, make sure your email and list-building practices are lawful.

Sendinblue has built-in data security and privacy features to ensure your subscriber’s data is collected and used respectfully.

An unsubscribe option is automatically included in all emails and you can only send to opt-in contacts (those who consented to be contacted by email). 

You can gather this consent with Sendinblue’s customizable email signup forms. To acquire this consent, Sendinblue also lets you create customized email subscription forms.

Don’t Risk Sending Mass Emails in Outlook, Try Sendinblue Instead

Looking for an alternative to Outlook for sending mass emails? 

Signup, import your contacts, and send your first mass email campaign in just a few minutes.

The post How to Send Mass Email in Outlook appeared first on Sendinblue.

And with Mailchimp’s 11% price increase in February 2022, things have only gotten more expensive.

That’s why we’ve put together this post: to help you pay less for email.

And spoiler alert, it’s totally possible to find a cheaper alternative to Mailchimp with all the same functionality.

Taking the cheapest monthly plan available, we’ve compared 11 Mailchimp competitors on how much it costs to send email newsletters to a given number of contacts.

We’ll look at features in the second half of the post but this comparison is mainly focused on monthly email sending costs. 

So, want to know which Mailchimp alternatives will generate the most savings on email? Read on to find out!

Prices listed are for monthly plans only 

What are the Best Mailchimp Alternatives?

At a glance, the best Mailchimp alternatives are:

1. Sendinblue
2. Moosend
3. Convertkit
4. HubSpot
5. Mailerlite
6. Klaviyo
7. Aweber
8. ActiveCampaign
9. Constant Contact
10. Campaign Monitor
11. Omnisend

Why It’s Worth Considering Mailchimp Alternatives

Mailchimp is known for free and entry-level plans. But once your email list starts to grow,  Mailchimp’s cost actually goes up very fast.

On Mailchimp, every single contact counts as a billable contact, even those who unsubscribe. This means that to keep Mailchimp costs low, you need to stay on top of your email list cleaning. Plus, if a contact appears on two lists, it’s billed twice!

Also, as a Mailchimp user, you may have noticed that list segmentation can be tricky.

Instead of separating contacts into distinct lists, Mailchimp encourages you to have one single list (known as an ‘audience’) and to segment using tags. Tags can quickly become messy and confusing.

Another thing to keep in mind about Mailchimp is that while it has some great advanced features, these are mainly reserved for the higher pricing tiers. 

You’ve probably hit a wall with some of Malchimp’s biggest CONS already and that’s why you’re looking at Mailchimp competitors:

• Paying for contacts, even unsubscribed ones
• No integration with Shopify
• No integrated SMS, live chat, or push notifications
• All features billed by contacts, exponentially increasing the price

An Overview of the Best Mailchimp Alternatives

If you’re looking to move away from Mailchimp, surely your first concern is the features you’ll get elsewhere and the cost. Luckily, there are quite a few Mailchimp competitors with comparable features and often better prices.

Price Comparison to Find Cheaper Alternatives to Mailchimp

Here’s a price comparison of the top Mailchimp alternatives by contact list size. Note that Sendinblue is the only one to not charge per content but by number of emails sent. Everyone else, Mailchimp and competitors, charge for subscriber storage, which inflates the price as your list grows.

Here’s how pricing compares when sending one email per month to specific numbers of contacts.

Prices based on monthly plans (cheapest plan available)

Comparing ‘free forever’ plans: The best free alternatives to Mailchimp

Is Mailchimp free? It offers a free plan, true, but it’s quite limited and the price goes up steeply from there.

Naturally, if you’re an email marketing beginner, a small business owner, or just starting out in ecommerce, you might find that too expensive. Or maybe you’re looking for cheaper Mailchimp alternatives for nonprofits (check out our guide to email marketing for NGOs)?

Free plans are an ideal opportunity to test-drive an email marketing platform before committing to a paid plan. Free plans are essentially Mailchimp free alternatives.   The best paid email services usually offer them to get you started. 

Email marketing services that don’t have a free plan

• ActiveCampaign: 14-day free trial. Starting price of $15/month for 500 contacts.
• Constant Contact: 30-day free trial. Starting price of $9.99/month for 500 contacts.
• Moosend: 30-day free trial. Starting price of $9/month for 500 contacts.

The 11 Best Mailchimp Alternatives in 2022

This goal here is to give you an idea of the key features offered by different email providers. 

Some features are available on base plans, others are reserved for upper tier/premium plans. For exact pricing information per feature, you’ll need to visit each provider individually. 

Top of the list is Sendinblue. You’ve seen how Sendinblue offers great value for money when it comes to sending emails. Now let’s see what else you can do with the platform.

1. Sendinblue: The Best Mailchimp Alternative

Sendinblue is an affordable, user-friendly email marketing software. But that’s not all. It’s also an all-in-one sales and marketing toolbox. Alongside all the necessary email marketing tools, you’ll also get marketing automation, CRM, SMS, Chat, Shared Inbox and Facebook ad capabilities.

What makes Sendinblue the best Mailchimp alternative?

Main advantages over Mailchimp:

• A robust email deliverability infrastructure to help land your emails in the inbox
• Pricing based on the number of emails, not the number of contacts: Sendinblue lets you store unlimited contacts across all its plans. No matter how big your email list grows, its size won’t impact the pricing. Mailchimp, on the other hand, charges per contact stored. As one user describes Sendinblue: “No need to worry about growing your database and seeing your costs explode.”
• Transactional emails included in each plan: You can send transactional emails (like order confirmations, shipping notifications, password resets, etc.) over Sendinblue’s SMTP server as part of your monthly plan. With Mailchimp, transactional emails are a paid add-on to your monthly plan and incur pretty hefty transactional fees.

Check out our Sendinblue vs Mailchimp guide for a detailed comparison of pricing and features.

Or you can just try it out for yourself by signing up for a free plan. You’ll get 300 emails a day and unlimited subscribers.

Sendinblue’s email marketing features:

• Unlimited subscribers
• Drag-and-drop email builder & HTML email editor
• Customizable email templates
• Advanced list segmentation
• Dynamic personalization
• A/B testing (email content and subject lines)
• Advanced analytics
• Email subscription forms
• Easy to set up double opt-in
• Native integrations with WordPress and other CMS
• GDPR compliant

Automation tools:

• Autoresponders
• Email marketing automation
• Visual workflow builder
• If/then/else workflows
• On-page activity triggers

Ecommerce: 

• Transactional emails (included in monthly email plans)
• Abandoned cart emails
• SMTP server
• Email API
• SMS 
• Native plugins for Shopify, WooCommerce, Magento, PrestaShop, BigCommerce

Multichannel: 

• Email
• SMS marketing
• Push notifications
• Shared Inbox
• Landing page builder
• Live chat

Also includes a built-in CRM for managing contacts and deals.

Sendinblue Pricing

Sendinblue offers a forever-free plan with 300 emails a day. Signup forms and email templates included!

Plans start at $25/month for 20,000 emails and grow with your business needs, not with your contact list.

Languages available:

The platform is available in 6 languages: English, French, German, Spanish, Italian, and Portuguese (Mailchimp only supports English)

Best for: 

Both small and large businesses, ecommerce stores, publishers, startups.

2. Moosend

Moosend is another affordable email marketing solution and marketing automation platform. 

Compared to some other Mailchimp alternatives, it lacks certain native integrations and multichannel marketing features. That said, it has everything you need to create and send successful email campaigns. 

Why choose as Moosend as a Mailchimp alternative

Moosend’s main advantage over Mailchimp is that it’s a lot cheaper and offers a generous free plan. Overall it’s a good choice for small businesses and infrequent senders.

Moosend email marketing features:

• Unlimited emails
• List segmentation
• Newsletter templates
• Drag-and-drop editor
• Email subscription forms
• Real-time analytics

Automation possibilities:

• Automation workflow editor
• Automation templates
• Lead scoring
• Conditional triggers

Ecommerce: 

• Abandoned cart emails
• Transactional emails
• SMTP server
• Integrations via Zapier and Piesync 

Multichannel: 

• Landing pages

Unfortunately not as many multichannel features as Mailchimp and other providers.

Best for:

Publishers, agencies, small businesses

3. ConvertKit

ConvertKit promotes itself as the email marketing platform for creators. This includes bloggers, artists, musicians, Youtubers—basically anyone running a creative business.

ConvertKit’s email marketing tool is optimized with this audience in mind.

Advantages of ConvertKit vs Mailchimp

• ConvertKit doesn’t charge twice for same subscriber in different lists
• You can create multiple signup forms for different opt-in incentives and content assets. This makes it easy to grow a subscriber list with content upgrades.
• There’s a free concierge migration service if you have over 5000 subscribers

ConvertKit email marketing features:

• Email campaigns
• RSS to email
• Mobile responsive
• Form builder
• Analytics & engagement scoring
• A/B tests
• Option to run a paid newsletter (transaction fee applies)

Automation possibilities:

• Visual automation builder
• Autoresponders
• Email marketing automation
• Link triggers

Ecommerce: 

• Ecommerce integrations
• API

Multichannel: 

• Landing pages (+ templates)
• Possibility to sell digital products
• Newsletter referral system
• Facebook custom audiences

Best for:

Creators, artists, writers, musicians, bloggers.

4. HubSpot

If you’re looking for more than just an email marketing tool, HubSpot is a great Mailchimp alternative to consider. HubSpot’s email marketing service is backed with a full suite of marketing and automation tools, to help you create unique, personalized experiences for your audience.

Main advantages of HubSpot vs. Mailchimp

Here’s why HubSpot is one of the best alternatives to Mailchimp:

• Marketing automation: HubSpot’s automation features go well beyond simple autoresponders. While Mailchimp offers automated kickback emails and drip campaigns, HubSpot lets you create automation workflows to manage your contact database, pass off leads to other teams, and even automatically create support tickets. You can also add delays and conditional logic.
• Growth platform: With forms and popups, live chat and bots, ad management, landing pages, and more, HubSpot has everything you need to kick off your marketing strategy, as well as more advanced features that you can grow into. The HubSpot CRM also supports your sales and customer service teams for a seamless cross-functional customer experience.

HubSpot email marketing features: 

• Forms
• Popups
• Segmentation
• Email analytics and health insights
• Mobile optimization

Automation possibilities:

• Autoresponders
• Automate drip campaigns
• Advanced sequences (conditional logic)
• Lead scoring

Multichannel: 

• CRM
• Live chat and conversational bots
• Plans to support sales and customer support teams
• Landing pages
• Ad retargeting & management

Best for:

The free plan has a generous feature set but HubSpot becomes expensive if you have more than 1000 subscribers. For this reason it’s probably best suited to mid/large enterprises rather than small businesses on a budget. As well, the wealth of advanced functionalities makes Hubspot a better option for experienced pro marketers.

5. Mailerlite

Mailerlite is another cheaper alternative to Mailchimp and a solid choice if you’re just looking for a simple, intuitive email tool.

What makes Mailerlite better than Mailchimp:

There are only two pricing plans, free and paid. This means you can access all features on the paid plan (unlike Mailchimp which has different pricing tiers).

Mailerlite email marketing features:

• Drag-and-drop editor
• Popup signup forms
• Simple reporting dashboard
• Segmentation
• Email templates
• Time zone scheduling
• Auto resend
• A/B testing
• Rich text & HTML editor

Automation possibilities:

• Autoresponder
• Simple automation sequences

Multichannel: 

• Landing pages (+ custom domains for landing pages)
• Free website with up to 5 landing pages

Best for:

Perfect for small businesses. Mailerlite is a lightweight solution that offers great value for money given its ease of use.

However, it’s probably not the tool for you if you’re looking for more advanced features (automation, etc.) 

Another point to note is that Mailerlite doesn’t offer any phone support, even on their paid plan.

6. Klaviyo

Klaviyo’s email marketing service is built for ecommerce and integrates easily with Shopify. 

Klaviyo particularly excels when it comes to advanced analytics and insights. If you want to dig deep into customer data, Klaviyo is one of the best Mailchimp alternatives for this.

Find other Klaviyo alternatives here

What makes Klaviyo better than Mailchimp

Main advantages over Mailchimp:

• Granular segmentation: Klaviyo provides a ton of behavioral and transactional data with which you can segment contacts. It also has predictive analytics to determine Customer Lifetime Value (CLV) and the risk of churn. 
• Pre-built templates for automation workflows: Save time setting up automated workflows thanks to Klaviyo’s library of ready-made templates for your abandoned cart, welcome, and win-back flows.
• Measure email marketing ROI: Easily track all the sales coming directly from your email marketing efforts.

Klaviyo email marketing features:

• Segmentation and personalization
• A/B testing
• 1-click integrations with many apps and services
• ROI-based reporting
• Signup forms and popups

Automation possibilities:

• Workflow builder
• Automated workflow templates
• Pre-built autoresponders

Ecommerce: 

• Abandoned cart reminders
• Native integrations for Shopify, Magento, WooCommerce and more
• API
• Product recommendations
• Dynamic data block

Multichannel: 

• SMS
• Facebook & Instagram advertising

Best for:

Ecommerce businesses

7. AWeber

AWeber has been around since 1998 and is still a popular email marketing tool for small businesses, bloggers, and entrepreneurs. It offers a huge gallery of ready-made email templates and gives lots of options for email automation and personalization.

Here’s why AWeber is one of the best Mailchimp alternatives:

• An all-inclusive pricing model: With AWeber you get access to all features, no matter what plan you’re on.  With Mailchimp, a limited number of features are available on the cheaper plans. For example, A/B testing and advanced segmentation are only available as you move up the different pricing tiers.
• Customer support via phone, chat and email: AWeber customers have a number of options to contact its award-winning customer support 24/7. Mailchimp, on the other hand, has no direct contact support options for its free users, and phone support is a luxury that’s only available on the premium plan (starting at $299).

AWeber email marketing features: 

• Newsletters
• RSS to email
• Email templates
• Drag and drop email editor
• Signup forms
• WordPress plugin
• Basic segmentation
• Analytics

Automation possibilities:

• Autoresponder
• Behavioral automation

Ecommerce: 

• No transactional emails
• Sales tracking
• Purchase tagging

Multichannel: 

• Web push notifications
• Stock photos
• Landing pages 

Best for:

Email marketing beginners who want a user-friendly newsletter and list management tool without all the bells and whistles. 

Advanced segmentation and A/B split testing will be missed but you do get 24/7 support (phone/email/chat) on all plans.

8. ActiveCampaign

ActiveCampaign’s email marketing tool is just one feature of its many marketing software capabilities.

ActiveCampaign makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to work out which content performs best. 

Plus, there’s also a built-in spam tester to check if emails are likely to go to junk. 

Why choose ActiveCampaign as a Mailchimp alternative

Main advantages vs Mailchimp:

• Automation and workflow recipes to get you started
• Suits the more advanced marketer
• Unfortunately doesn’t offer a free plan but you can do a 14-day free trial

ActiveCampaign email marketing features: 

• Newsletter
• Drag-and-drop editor
• Email templates
• Analytics

Automation possibilities:

• Autoresponders
• Marketing automation
• Automation map
• Contact & lead scoring

Ecommerce: 

• Product blocks for email
• Ecommerce integrations
• Conversion tracking

Multichannel: 

• CRM
• Landing pages
• Site messages
• SMS marketing
• Social media tool integrations

Best for:

Pro marketers who are already familiar with advanced automation

9. Constant Contact

Constant Contact helps small businesses create websites, online stores, branded email marketing campaigns, and more.

Why choose Constant Contact as a Mailchimp alternative

Main advantages vs Mailchimp:

• Ease of use and intuitiveness, especially for organizing lists
• Accessible customer support on low priced plans
• Donations tool to support email marketing for nonprofits

No free plan but paid plans come with unlimited emails.

Constant Contact email marketing tools: 

• Email campaigns
• Email templates
• Resends to non-openers
• A/B split testing for subject lines

Automation possibilities:

• Automated email series/nurturing workflows

Ecommerce: 

• Abandoned cart email reminds for Shopify
• Integrations with Shopify, Eventbrite and Mindbody

Multichannel: 

• Survey tool
• Donation collection
• Social media scheduling and ads
• Landing page builder

Best for:

Small businesses and nonprofits looking for a simple multichannel solution

10. Campaign Monitor

Campaign monitor is another cost-effective Mailchimp alternative to consider, particularly for lower volume senders. Their platform offers countless beautiful email newsletter templates for everything from announcements to holiday campaigns to reengagement messages.

What makes Campaign Monitor better than Mailchimp

Campaign Monitor is a good Mailchimp alternative for a few reasons. First off, for most email sending volumes, they’re less expensive than the industry leader. Second, they’re visual journey builder is great for beginners looking to get started with more advanced automations. 

Overall, Campaign Monitor users find that their platform is far easier to use than Mailchimp’s. If you’re looking for an intuitive email marketing tool, this is one to consider. 

Campaign Monitor email marketing features:

• Email campaigns
• Drag and drop email builder
• Over 100 customizable templates
• Free image gallery
• A/B testing
• Popups and forms
• Real time reporting analytics
• RSS-to-email

Automation possibilities:

• Automation visualization
• Advanced link tracking

Ecommerce: 

• Transactional emails 
• Various plug-ins / integrations

Multichannel: 

• CRM plug-in
• CMS plug-in
• Landing pages
• Social media marketing alignment

Best for:

Small businesses looking for an email marketing tool. (While Campaign Monitor supports other channels, you’ll have to go through integrations to use them).

11. Omnisend

Last but not least on our list of Mailchimp alternatives is Omnisend. They offer an easy-to-use platform for ecommerce email marketing, SMS, and automation. If you’re looking for an exhaustive ecommerce option, Omnisend is a decent pick.

Omnisend positions itself for ecommerce businesses and boasts a variety of helpful tools for running an online shop. In addition to email marketing, they support SMS marketing, another perk for ecommerce retailers. While Omnisend’s functionality is top-notch, the pricing is steep, even more than Mailchimp for certain volumes.

Omnisend email marketing features:

• Email campaigns
• Drag-and-drop editor
• List segmentation
• Sign-up forms
• A/B testing
• Campaign reports and click maps
• Email templates
• Analytics

Automation possibilities:

• Pre-built workflows
• Ecommerce-focused personalization

Ecommerce: 

• Ecommerce integrations
• Cart abandonment
• Order/shipping confirmation
• Product recommendations

Multichannel: 

• Landing pages
• Web-push notifications
• SMS
• Social media integrations

Best for:

Established ecommerce businesses looking to make use of a variety of features. 

The Must-ask Questions when Choosing an Alternative to Mailchimp

When comparing email marketing services, it’s easy to get overwhelmed by all the different tools, especially if you’re an email marketing beginner. But here are some questions you can ask yourself to narrow down the selection:

1. What key features does my business need?

Do I need a simple email tool or could I also benefit from an ‘all-in-one’ pro tool with other marketing capabilities? 

All-in-one platforms are a great way to centralize your marketing operations, reduce the size of your martech stack, and cut down on your marketing expenses. You’re also set to save a lot of time switching between tools.

As lots of email providers branch into multichannel offerings, it’s definitely worth taking a look at what you can do beyond email. 

2. What kind of emails will I send and how often?

Will I be sending promotional email campaigns, transactional emails, or both?

As we’ve seen, Mailchimp competitors differ in how they cater to (and charge for) transactional emails. 

Sendinblue, for example, lets you manage promotional and transactional emails on the same plan. Others bill transactional emails as an add-on while some (like Constant Contact) don’t offer any transactional email service.

Are transactional emails vital to the success of your business? If so, you need to check how a potential email provider manages such emails and figure out how much it’ll cost you.

3. How many email subscribers do I have? 

And how fast do I predict my email list to grow?

As we’ve seen, most email services base their pricing on the number of subscribers stored. It’s easy to get lured in by super cheap base plans and then see a considerable hike in prices once you hit the 1000 subscriber mark. 

This is where you need to look ahead. Don’t just ignore the higher pricing tiers. Will the shift in prices still suit your budget as your list grows? Or would you prefer a more flexible, scalable option that isn’t based on the number of contacts but on the volume of emails?

If it’s a case of the latter, Sendinblue offers unlimited contacts on all plans. This way you don’t have to worry about increasing prices as your list grows. 

4. What’s my skill level as an email marketer?

Do I need a basic ‘get the job done’ tool or something more sophisticated?

This is where you should assess your email marketing goals and skills as a marketer. A lot of small businesses are just looking for simplicity, efficiency, and affordability. If you fall into this category, it’s likely the most basic email package will suit.

But if you’re a seasoned marketer or perhaps more into the tech/dev side, you’ll probably want a sophisticated pro tool. Services with advanced automation, segmentation, and analytics possibilities will speak to you more.

Time to Try Out Some Mailchimp Alternatives

Test, test, test. It’s the best way to find the ideal email service provider for your business.

Take advantage of free plans and free trials to get a feel for the software. You’ll quickly start to notice the differences and learn your own preferences.  

We hope this guide has helped you see where you can save the most money with Mailchimp alternatives.

The post 11 Best Mailchimp Alternatives Compared (2022): Make the Switch appeared first on Sendinblue.

Equipped with advanced features like newsletter design tools, automation capabilities, and ways to personalize content, email marketing services have everything you need to grow your business. They can help you build your mailing list, engage with subscribers, and strengthen customer relationships.

The difficulty lies in choosing the best email marketing software for your business. There are tons of options out there and it can get overwhelming trying to sift through everything they offer.

To help you out, we’ve compiled a list of top email marketing services and their main features.

At a Glance: What Are The Best Email Marketing Services

1. Sendinblue
2. Mailchimp
3. ConvertKit
4. Hubspot
5. MailerLite
6. Klaviyo
7. AWeber
8. ActiveCampaign
9. GetResponse
10. Constant Contact
11. Campaign Monitor

Comparing Prices for Email Marketing Services

This is a simple price comparison of the top email marketing services reviewed in this article to give you an overview of what to expect from each one. Free email services like Outlook and Gmail aren’t suitable for mass email campaigns so you need a dedicated email marketing platform.

A Closer Look at the Best Email Marketing Services in 2022

Sendinblue: The #1 Email Marketing Service

Sendinblue is much more than an email marketing software. It provides users with a complete sales and marketing toolkit. Each feature slots together to build your email marketing strategy from start to finish.

As an email marketing service, Sendinblue offers powerful features like laser-focused segmentation, personalized content, A/B testing, and send time optimization. On top of the intuitive drag and drop email editor you get access to a selection of fully responsive templates so you can easily create great emails.

You can use Sendinblue’s marketing automation tools to scale your email marketing:

• Autoresponders like welcome emails 
• Complex workflows based on user behavior
• If/then scenarios
• Lead scoring
• Automated contact management

Thanks to the Sendinblue Tracker, you can even trigger emails based on how users interact with your website. There are also ready plugins for integrations with ecommerce platforms like Shopify and Woocommerce.

If you need to send transactional emails like account confirmations or order updates, with Sendinblue you can manage these alongside your marketing campaigns. Also, the SMTP relay available means it can work as a bulk email marketing service, depending on your goals and needs. 

Sendinblue not only measures core email KPIs like open rates and click rates, but also gives you detailed heat maps of where people clicked in an email, when they engaged with the campaign and from what geography. This allows you to fine-tune campaigns for optimal results.

Aside from emailing, the service offers SMS marketing features, live chat to connect with customers in real time, and signup forms for lead generation to support all your marketing efforts. Push notifications are also coming soon!

Pricing for Sendinblue’s email marketing service

Sendinblue’s free forever plan lets you send up to 300 emails a day. That’s 9,000 emails a month and we never charge for contact list size. Our paid plans start at $25 for 20,000 emails per month.

When picking a paid plan, pricing will depend on the number of emails you want to send each month. However, all plans — including Free — allow you to store unlimited contacts at no cost. Packages include email support, while chat and phone support are available with the Premium plan.

For inspiration, look at this beautiful email by The Wally Shop, created and sent with Sendinblue.

2. Mailchimp

Mailchimp is probably the most popular email marketing service. It’s equipped with all the features you need to run slick email marketing campaigns. The platform’s simple user interface makes it easy for email marketing newbies to get their head around complicated features. 

The drag and drop email builder and professional templates help you create beautiful campaigns in minutes. And you can grow your audience by adding popup signup forms to your website or creating unlimited landing pages using premade templates. 

Digging deeper, Mailchimp offers advanced email marketing tools like A/B testing, prebuilt and custom list segmentation options, and send time optimization. You can also personalize email content, including product recommendations using one of the ecommerce plugins.

For email automation, choose from pre-built workflows such as re-engagement emails or craft your own customer journeys. 

If you want to take your marketing strategy multichannel, the platform also offers social media scheduling and ads. 

For paid plans, the price increases based on the number of subscribers in your contact lists. The free plan doesn’t include customer support but there is an extensive knowledge base to help you out. 

Price: there is a free plan for up to 2,000 subscribers and 10,000 emails. After that, prices start at $11 for 500 contacts.

3. ConvertKit

ConvertKit is an emailing service targeting online creatives like bloggers and YouTubers. Email marketing features include the ability to segment your list and personalize campaigns using tags, as well as A/B testing for subject lines. 

You can grow your audience with customizable landing page templates and signup forms designed to increase conversions. And if you’re using downloadable content as an incentive, it’s easy to automatically send materials after someone fills out your form. 

ConvertKit’s automation software provides a visual way to set up email drip campaigns powered by subscriber behavior. The workflow editor shows you what your sequences look like in action and makes it easy to alter the route subscribers take. And if you need help getting started, there are automation templates for use cases like webinars and product launches.

All plans let you send unlimited emails and come with live chat and email support. For paid plans, pricing is based on how many subscribers you have. 

Price: the free plan lets you have up to 300 subscribers. After that, prices start at $15 per month for 300 contacts and more advanced features.

4. Hubspot

Hubspot’s email marketing features are spread between their Marketing Hub and Sales Hub (CRM). The Marketing Hub focuses on tools for growing traffic and leads such as emails, landing pages, social media ads, live chat, video, SEO, and content.

The Sales Hub adds email tracking and scheduling, meeting scheduling, CRM, predictive lead scoring, sales automation, email sequences, and reporting. Their Service Hub offers ticketing and support features. 

Overall, Hubspot covers all digital marketing areas and caters to sales-oriented businesses like SaaS. 

Price: The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 contacts. The Starter Marketing plan begins at $50 per month for 1,000 contacts.

5. MailerLite

MailerLite is an email marketing service covering all beginner needs. You can create any kind of email campaign with their drag-and-drop editor. You can also grow your email list with signup forms, create dedicated landing pages, and even a whole website with their website builder. Transactional emails can be sent through a third-party, MailerSend.

MailerLite also offers email automation and personalization based on user behavior. Abandoned cart emails are available for Shopify and WooCommerce stores. Contact management and segmentation are also covered. 

A/B testing and smart delivery by time zone features let you optimize campaign results. On top, MailerLite has reports and analytics for you to track your performance. 

MailerLite has a free plan for up to 1,000 subscribers and 12,000 emails a month.

Price: The free plan allows you to send 12,000 emails per month to 1,000 contacts. Paid plans start at $10 per month for 1,000 subscribers.

6.  Klaviyo

Klaviyo caters to online shops mainly. It provides SMS and advanced email functionality to marketers looking to increase revenue. Their editor is easy to use and there are ready responsive templates available. You can personalize emails with product recommendations and dynamic blocks.

Klaviyo tracks website interactions and events that you can use for emails, automations and segmentation. All customer data goes into individual profiles, a CRM, where to dive deeper into understanding your buyers.

Klaviyo also offers advanced reporting capabilities. In addition to metrics dashboards, it provides customized benchmarks for your business.

Klaviyo’s free plan includes up to 250 email contacts and 50 SMS contacts, 500 emails sent, and 150 SMS sent.

Price: The free plan includes 500 emails per month for 250 contacts. Paid plan prices start at $20 per month for 500 contacts.

7. AWeber

AWeber’s email marketing service has some handy tools for beginners. On top of a drag and drop editor and extensive library of email templates, the platform offers an AI-powered design assistant. This tool uses your website and social media accounts to automatically build on-brand templates for your business’ email newsletters.

AWeber makes it simple to connect with individual customers at scale using tags that you can add manually or automatically. For example, you can tag subscribers based on signup information or when they open an email or click a link.

Email automation features let you run your campaigns on autopilot, including drip campaigns for welcoming subscribers or launching a new product. To save you time the campaign marketplace offers pre-made workflows with email templates for each campaign stage.

All you have to do is customize them to your brand and target audience.

Elsewhere, there’s a drag and drop landing page builder that comes with ready-to-use templates and a gallery of stock images to quickly create attractive pages. All templates include signup forms and you can automatically tag subscribers from each form to better manage your lists.

AWeber’s pricing is based on your subscriber count and all plans include chat, email, and phone support.

Price: The free plan includes 3,000 emails for up to 500 subscribers. After that, prices start at $19.99 per month for the pro version.

8. ActiveCampaign

ActiveCampaign’s email marketing service is just one feature of its overall marketing capabilities. 

The software makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to work out what content performs best. Plus, there’s also a built-in spam tester to check if emails are likely to go to junk. 

For more targeted messages, segment your audience using insights like contacts’ email activity. There’s even website tracking features for collecting data on contacts’ page visits and other onsite actions.

To get you started, there is an extensive selection of premade automation workflows. You can also create custom automations from scratch using a range of triggers, including website activity thanks to the tracking features. 

Upgrading from the Lite to Plus plan gets you more advanced automation features. For example, you can score contacts based on their engagement, split test different workflows, and get a visual overview of all your automations and how they link together.

With the Plus package you’ll also get features for different marketing channels, including SMS and landing pages. 

The 14-day free trial option lets you test the platform with a limited number of contacts and email sends. All plans include live chat and email support. 

Price: Prices start at $15 per month for up to 500 subscribers

9. GetResponse

GetResponse provides small businesses with a suite of marketing tools, including a fully-equipped email marketing service.

The platform has a library of professionally designed email templates with a drag and drop editor that makes it easy to transform your emails into beautifully branded messages. 

Collect data on customer behavior and interests, then use powerful segmentation tools to personalize your email campaigns. Or automatically tag and score contacts with marketing automation to trigger targeted emails. 

Other automation capabilities include time-based drip campaigns, with the option to view your email sequence on a calendar to see exactly when subscribers will receive messages. 

The software also allows you to send transactional emails alongside your marketing campaigns, while ecommerce plugins let you promote products in emails and landing pages. 

Aside from email marketing, you can create and manage Facebook ads using the built-in tool and free templates. The platform even offers tools for running your own webinars. The conversion tunnel feature helps you bring everything together with pre-made automated sales funnels designed for different industries and purposes. 

GetResponse offers a free plan for sending 1 email to 300 contacts per month. All plans come with live chat and email support.

Price: The free plan includes unlimited email sends to 500 contacts. Paid plan pricing starts at $15 per month for 500 subscribers.

10. Constant Contact

Constant Contact is a fully-equipped marketing toolbox that offers much more than just email. Its emailing service comes with a wide choice of free email templates. Or there is a tool to automatically build your own branded templates based on your website or Facebook page. 

Other email marketing features include A/B testing for subject lines and automated resends to subscribers who don’t open a campaign. The Email Plus package gets you additional functionality like multi-step automated email series and tools for surveys and online donations. 

Advanced segmentation lets you automatically manage contacts based on email link clicks. Or you can create custom segments using criteria like subscriber engagement or purchase activity via the Shopify or WooCommerce plugins. 

On top of email marketing tools, with Constant Contact you can create landing pages or even build an entire website or online store from scratch. You can also manage social media activity from the platform, including post scheduling, responding to messages and comments, and running ads.

While there is no free plan, paid plans include unlimited emails and email and chat support. Prices increase the more contacts you have.

Price: Prices start at $9.99 per month for up to 500 subscribers.

11. Campaign Monitor

Campaign Monitor email marketing service offers a range of easy-to-use features to help beginners build an engaged audience. 

The platform has a large choice of responsive email templates that you can customize using the drag and drop builder. Plus, it’s easy to add personalizations using your contact data. And with send time optimization you can deliver emails at the best time for each contact. The segmentation tool lets you go even further, creating custom segments of subscribers using multiple filters.

Within the same platform you can create and send branded transactional emails with content that is just as personalized. 

For email automation, use the simple visual journey editor to drag and drop each email into a sequence, with conditions based on subscriber behavior and past interactions. 

You can try out the platform free for an unlimited time, though you’ll only be able to send campaigns to up to five contacts. The Basic plan is limited to 2,500 emails a month, while Unlimited — as the name suggests — has no sending limit. Pricing increases as your contact lists grow. Both plans offer email support but you’ll get priority with an Unlimited plan. 

Price: Prices start at $9 per month for up to 500 subscribers.

Why Your Business Needs an Email Marketing Service

Unsure about investing time and energy into finding an email marketing solution? Here are some reasons you can’t ignore:

Email is still one of the most effective marketing channels

In recent years, marketers have voted email marketing as the most effective digital channel. And here’s why:

• It’s affordable. With email marketing you can reach a large audience at a low cost, leading to an average return on investment of $38 for every $1 spent. 
• It’s personal. Email campaigns let you reach contacts directly. Plus they’ve actively chosen to hear from you and so are more likely to engage. 
• It’s accessible. With around 4 billion email users worldwide, email has a greater reach than other digital channels. 

Email marketing services are essential for mass campaigns

Internet service providers (ISPs) like Gmail and Outlook aren’t made for sending newsletter and campaigns. A professional email marketing service is your best option because it enables you to:

• Achieve better deliverability rates. Sending mass campaigns with a dedicated email marketing service helps you avoid the spam folder. 
• Get performance analytics. Email marketing platforms track metrics like open and click-through rates to measure your campaigns’ success. 
• Manage unsubscribes more easily. Your email marketing service will automatically update contact records when they unsubscribe so you don’t keep sending them campaigns.
• Send more emails. ISPs have daily sending limits, while email marketing platforms let you choose a plan that meets your needs. 
• Design attractive emails. Email marketing services come with design tools for creating professional and responsive HTML emails that match your brand. 

All the platforms on this list offer these essential functionalities for your email marketing campaigns. Below you’ll find details on other key features of each service along with their pricing.

Find the Best Email Marketing Service for Your Business

When comparing email marketing service providers, it’s important to bear in mind your specific needs. This might be advanced automation and segmentation capabilities, a rich choice of email templates you can easily edit to fit your brand, or additional tools for multichannel campaigns. 

Each solution will offer different plans and pricing structures. So it’s worth doing some digging to work out how much each platform costs for the features you need and the number of contacts you plan to send campaigns to. The best email marketing service for your business will not only help you grow in the short term but it should also remain a viable solution as your needs develop.

The post The Best Email Marketing Services Compared [May 2022] appeared first on Sendinblue.

What are Web Push Notifications?

They’re short messages you can send to your subscribers that’ll show up while browsing on a mobile or desktop device.

They’re often also referred to as browser push notifications since they work just as well when browsing on mobile devices as they do on desktop web browsers.

Support for web push notifications varies across different browsers and device types. They generally include a headline, body text, an icon, CTA buttons, and sometimes a banner image.

Keep in mind that to send push messages to your audience, you’ll need to ask for notification permission ahead of time.

Grow Your Business with Push Marketing

Push notification campaigns are the most cost-effective marketing tool for any business with a growing online presence.

Browser notifications, in particular, have a much higher click-through rate than paid ads because customers actively subscribe to content they want.

They’re also free from technical issues like soft bounces and blacklistings that often undermine email marketing campaigns.

They also don’t get filtered away as spam.

To give you a better picture of how useful push notifications are, here’s a snapshot of some real-world use cases:

• Online Stores use push notifications to run real-time promotions like flash sales
• News Outlets notify their subscribers of the latest breaking news
• Agencies share content highlights as part of their marketing funnel
• Bloggers organize live streams and online events to improve customer engagement
• Startups can plug in transactional messages to deliver service announcements

In short: push marketing is a tried and tested way to increase customer retention and boost conversion rates.

If you’re still on the fence about adding push notifications to your marketing arsenal, we’ve got plenty of push notification examples that you can adapt to your business needs.

But to fully take advantage of the potential that push marketing has for your business, you’ll need a push notification service.

The Benefits of a Push Notification Service

Push notification platforms all have one thing in common: they let you trigger push campaigns based on predetermined conditions.

The conditions could be actions that your customers take like adding an item to a wish list or abandoning a shopping cart.

They could also respond to attributes drawn from user data, like purchase history and web page visits.

With a little creativity, you can craft highly targeted push campaigns that perfectly address the needs of your subscribers so you can turn them into lifetime customers.

Here are some of the many features you’ll get access to when you adopt a notification service to help you manage your push marketing campaigns:

• Automated push campaigns
• Customer segmentation
• Personalized messaging
• Onsite and offsite timing
• Custom opt-in prompts
• Cross-browser support
• A/B notification testing
• Tags and categories
• Analytics and reporting
• Multi-channel marketing
• CRM integrations

If you’d like to explore the potential benefits in greater depth take a look at our beginner’s guide to web push notifications.

Choosing a Push Notification Service

You can connect your website to a push notification service through a one-click plugin (for CMS websites like Shopify and WordPress) or by adding in a couple lines of code.

To make your search easier we’ve put together a handy list of the best push notification services for your business.

1. Push Owl

Price: (Basic) Free for up to 500 impressions per month, (Premium) From $19 / month for 10,000+ impressions.

Supports: Web Push Notifications

Best For: Ecommerce

Push Owl is built exclusively for ecommerce websites. Its Shopify plugin lets you set up an integration to start launching push marketing campaigns in less than a minute.

Online stores that use Push Owl have everything they need with ready-made automations including flash sales, price drops, back-in-stock alerts, and cart abandonment alerts.

Unlike other competitors, it doesn’t charge you for the number of contacts in your list. Instead, it bases its pricing on how many impressions your notifications receive.

If you have a Shopify store, look no further.

2. One Signal

Pricing:  Free for up to 10,000 subscribers, (Growth) $9 / month + $3 per 1,000 push subscribers / in-app impressions, (Professional) $9 / month + $3 per 1,000 push subscribers / in-app impressions.

Supports: Web Push Notifications, Mobile Push Notifications, In-App Notifications

Best For: Startups

OneSignal is the most popular push notification service in this list. They’re used by companies like Uber, BetterMe, and Adobe.

OneSignal gives you the power to send push notifications on web and mobile. They also have contextual in-app notifications, which is a nifty feature that many fast-growing startups have used to improve their customer experience.

What sets them apart is the sheer number of integrations they have. You can bridge popular tools for analytics, ecommerce, CRM, and marketing including Amplitude, Mixpanel, Segment, HubSpot, Shopify, WordPress, and more.

They’ve taken a larger market share in this space because they’ve got loads of great features and they’re completely free for users with less than 10,000 recipients

This includes both browser push subscribers and app push subscribers. Additional support, however, does cost extra.

Its biggest caveat is that it sells your data to advertisers. You can, however, pay a premium to protect some of your privacy.

If you’re a startup looking for a free, full-featured web notification tool and don’t mind having your personal data sold off, then they’re a great pick.

3. Push Engage

PushEngage is built for marketing teams.

Its hefty marketing automation suite includes opt-in reminders, A/B testing, drip campaigns, triggered campaigns, and interactive messages.

Its customizable opt-ins give you a variety of ways to ask website visitors to subscribe to your push notifications.

PushEngage’s standout features are reporting and analytics. You can set revenue goals for specific campaigns and track the growing transactional value in real-time.

This makes measuring the ROI for each push campaign super simple.

If you’re an agency that wants to run push campaigns backed by metrics then PushEngage is a good choice.

4. Aimtell

Price: (Basic) $49/month for 10,000 subscribers, (Plus) $99/month for 50,000 subscribers, (Pro) $199/month for up to 100,000 subscribers

Supports: Web Push Notifications

Best For: Ecommerce

Aimtell goes a little further than other push notification services when it comes to highly personalized push messaging.

You can fine-tune your push notifications based on locations, page views, shopping history, wish lists, and more. Re-engagement is its forte.

If you’d rather not have your subscribers see time-sensitive notifications after they’ve lost their relevance, you can give them an expiration date.

Aimtell gives you the option to run adverts (and get paid) by its network of advertisers.

It also offers a full-service marketing solution which means they can also do all the heavy lifting, if you want them to.

5. WebEngage

Price: Custom

Supports: Web Push Notifications

Best For: Agencies

WebEngage is a multi-channel marketing automation software that supports multiple communication channels, including browser push notifications, mobile push notifications, email automation, instant messaging conversations, and more.

You get a data-driven model to engage off-site users.

Web Engage is compatible with every operating system (Android, iOS, Apple, and Windows) and every browser (Chrome, Safari, Firefox, Opera, and Edge).

Its feature suite includes dynamic templating, in-depth user-specific analytics, and test notifications you can use before launching campaigns. With its broad toolset, you build all sorts of campaigns (triggered, recurring, transactional, and so on).

Web Engage packs a lot of features and is a favorite among creative agencies.

6. iZooto 

Price: (Rise) $85/month for up to 30,000 subscribers, (Grow) $250/month for up to 30,000 subscribers

Supports: Web Push Notifications, App Push Notifications

Best For: Media Publishers

Izooto supports a wide range of browsers and devices. It also provides multi-language support, depending on where your audience is located.

Its service mainly caters to content-heavy media publishers like online magazines and news outlets.

Izooto retargets users across multiple sites and encourages them to return to your website to continue browsing more content. You can also make use of its built-in call to action, which allows users to sign in or register for your site.

If you have multiple sites that cater to different regions, time zones, and languages, then Izooto is well suited for your needs.

7. SendPulse

Price: (Rise) $85/month for up to 30,000 subscribers, (Grow) $250/month for up to 30,000 subscribers

Supports: Web Push Notifications, App Push Notifications

Best For: Marketplaces

SendPulse excels at converting the average online window shopper into a lifetime customer.

It supports all browsers and devices and as a full-featured marketing platform, it focuses on increasing subscriptions overall, including web push, email, and SMS. 

Notifications can be tailored to user behavior patterns. If a person is looking for a T-shirt, for example, a custom push message will inform them of your T-shirt rates.

Sendpulse is a great choice for marketplaces and online retail chains.

8. PushAssist

Price: Basic Plan for free, Starter Plan for $9/month, Business Plan for $25/month, Enterprise Plan for $299/month

Supports: Web Push Notifications

Best For: Small Businesses

PushAssist lets you start sending out notifications in minutes after signing up.

The easier something is to accomplish, the more likely you are to do it. This is true for PushAssist, a browser notification service noted for its ease of use.

It works with all browsers and devices and integrates seamlessly with WordPress, Drupal, and other platforms.

PushAssist allows you to track the progress of your campaign in real-time. Their clickstream data is precise and the corresponding performance reports are easy to consume.

Its smart segmentation is also unique. It combines user behavior with other indicators like location, age, and language, to reveal potential market opportunities that may have otherwise gone unnoticed.

PushAssist is ideal for businesses that want to scale their ecommerce businesses globally.

9. PushWoosh

Price: Custom Pricing

Supports: Web Push Notifications, In-App Notifications

Best For: Startups

PushWoosh helps you send personalized, multimedia-rich notifications.

Your subscribers will always receive notifications in their native language thanks to automatic multi-language support. Its customer segmentation uses an intuitive funnel system to connect user actions and interests with well-timed notifications.

You can also choose the frequency with which notifications are sent. Real-time analytics help you modify your push campaign while it’s still running.

PushWoosh is a great choice for fast-moving startups that want to stay ahead of the curve.

10. VWO Engage

Price: Custom Pricing

Supports: Web Push Notifications

Best For: Retail

VWO Engage lets you send notifications to a diverse audience that includes Facebook Messenger, to ensure a high click-through rate.

You can send out customized notifications that include vibrant images. Contact management is included, which simplifies audience segmentation for businesses that regularly import customer data from in-person engagements.

VWO gives brick-and-mortar businesses a simple solution to steer shoppers towards more online purchases. Their more advanced analytics services, like VWO Insights & VWO Deploy

Retail chains will find a solid choice with VWO Engage especially when paired up with VWO Insights, its advanced web analytics platform.

11. Wigzo

Price: Custom Pricing

Supports: Web Push Notifications

Best For: Ecommerce

Wigzo is one of the top marketing automation suites. It specializes in email and browser notifications.

Campaign segmentation, contact management, direct mail management, and more cross-functional tools are included.

Its highly customizable opt-in prompt is one of its most useful features. Wigzo allows app developers and website owners to control how subscription solicitations are triggered.

Wigzo is for ecommerce businesses that want to merge their email marketing and web push campaigns.

12. FoxPush

Price: Custom Pricing

Supports: Web Push Notifications

Best For: Ecommerce

FoxPush is one of the most widely used push notification services. It assures its customers of a CTR of 30% on average, which is huge for any website.

FoxPush works with all major online browsers and mobile devices. Emoji support and geo-country targeting are included in their premium offer, which is useful for location-based marketing.

If higher subscriber rates are your end goal then FoxPush is the right choice for your business.

Summary

Push marketing gives you the opportunity to re-engage with your audience, and with the way online marketing has developed, staying in contact with your target audience is more important than ever.

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The post 12 Best Web Push Notification Services & Platforms in 2022 appeared first on Sendinblue.

What Are Web Push Notifications?

Web push notifications (aka browser notifications) are brief alert messages that work in any web browser on both desktop and mobile devices.

When push notifications are enabled, your website visitors will see an opt-in popup that (if they give permission) will allow you to send them regular browser notifications.

Why You Should Have a Web Notification Strategy

Source

The biggest benefit of browser notifications is the ability to send messages even when your subscriber doesn’t have your website open in their browser.

And unlike mobile push notifications (on both Android and iOS devices) you don’t need a mobile app installed for it to work.

You don’t even need an email address or phone number to send messages to your subscribers.

When you have notification permission you can send messages to your subscribers at any time, so long as their browser is open on any of their devices.

It’s also up to you to decide on the type of notifications you’ll send and the frequency of your push messages.

How to Add Web Notifications to Your Website

There are three ways to set up and design your own notification system for your website:

• Create your own app using the Javascript APIs provided by popular browsers
• Install a website plugin that works with your CMS (like PushOwl for Shopify)
• Use a push notification service provider

We recommend using a push service provider to design and automate your push campaigns.

You’ll get cross-browser support and the power to completely automate push campaigns by setting up triggers in advance.

It usually takes just a few minutes to plug a third-party push notification tool into your website and launch your first push campaign.

Here’s a breakdown of the best web push notification service providers. We tackle features and pricing so you can quickly find the right platform for your business needs.

How to Design a Web Notification

Web push notifications have the following elements:

• Title
• Icon
• Description
• URL Link
• Banner Image
• CTA button

You can also divide browser push notifications into the following broad categories:

• Welcome Notifications
• Promotional Notifications
• Transactional Notifications
• Recommendation Notifications
• Update Notifications

For a more detailed look into notification design, check out our beginner guide to web push notifications.

In it, we cover all the essentials including how to support web notifications and how you can tap into the APIs of popular web browsers like FireFox, Opera, Chrome, and Edge.

12 Best Practices for Successful Web Push Campaigns

Use these strategies to design and implement web push notifications that net you the highest conversion rates.

You can also take a quick peek at our amazing collection of web push notification examples before coming back to this article when you’re ready to craft your own push campaign.

1. Don’t Send Duplicate Messages

If you have a mobile app, avoid sending web push to users who already have app push notifications enabled on their smartphones.

Split your notifications between app and browser notifications or stick to a single option.

Sending duplicate messages carries the risk of irritating your customers which might lead to them blocking browser notifications or uninstalling your app.

2. Ask for Permission Later

Instead of asking for permission to send notifications on the first website visit, wait a little longer.

Let your potential subscriber visit a few of your pages to see if they like what you have to offer.

If you have blog content, wait until they’re halfway through reading one of your articles before initiating a permission request.

3. Customize Your Opt-in Prompt

Source

Create a friendly message that pops up right before the prompt to describe what kind of notifications you’d like to share.

This is your subscriber pitch. Show value by describing how they’ll benefit from receiving regular push notifications.

List out the kind of messages you believe they’d be happy to receive, like new arrival alerts, special offers, tracking info, news updates, etc.

4. Segment Your Audience

There is no such thing as a one-size-fits-all message. Subdivide your audience into segments based on demographics, personal interests, and shopping habits.

Track web page visits and aggregate data to build more accurate customer profiles.

Then send targeted push campaigns to your customer segments to maximize conversions.

5. Personalize Your Messages

Include your customer’s first name and address them directly as if you were having a one-to-one conversation.

You can also add fallback text if a name isn’t available for a specific user.

Remember to include your customer’s purchase history as a reference point to send product and content recommendations they’ll love.

Bake in transactional messages like order confirmations and cart recovery messages to add even more relevance to your push messages.

6. Customize Notifications According to Browser & Device Types

Making sure your message looks good is as important as the value you want to communicate to your subscribers.

If you’re not careful, the browser or device your subscriber is using may cause your headline or body content to be chopped off. Thankfully, there’s an easy fix.

Divide your audience into groups (aka segments) based on the browser or device they’re using.

Add subtle changes to your push message design based on word and image size limitations, to ensure that it looks great on all screens and browsers.

To avoid being cut off, put the most important element of your message near the beginning of your title or body content.

Remember to send test notifications to ensure that everything is working properly.

7. Include CTA Buttons

Analyzing your click-through rate (CTR) is the easiest way to gauge the success of a marketing campaign.

If your subscribers aren’t clicking on your notifications, you’ll have a hard time meeting your marketing goals, whatever they may be.

Incorporate action buttons to track and increase your CTR.

Your ecommerce store for example might have an action button that says ‘check out now’ or ‘add to cart’.

For blog posts, a ‘read more’ button will encourage your readers to click through to catch up on new content.

Set precise goals with measurable outcomes that you can reasonably achieve to improve the overall success of your web push campaign.

Give your subscribers a clear path to follow to see significant improvements in conversions.

8. Trigger Automated Push Campaigns

Manual campaigns and triggered campaigns are the two basic types of online push campaigns.

You can start a manual campaign at any time. Simply give the campaign a name (for internal reference), add a title, description, image, and at least one CTA button.

Then choose your target audience and publish it.

Triggered campaigns on the other hand, are sent in response to a specific action taken by a user on your website.

In this context, a user is more than just a website visitor. Any customer that has created an account or whose profile information you have on hand can be a target for push campaigns.

Specify a set of conditions, such as user behavior or a particular purchase. When launched, the push campaign will automatically send messages whenever the prescribed conditions are met.

This might be something as simple as going to a certain page on your site, signing up for a newsletter, wish listing items, or having an abandoned cart, etc.

9. A/B Test Your Notifications

Set up A/B testing to test different aspects of your web push notifications. A/B testing is a cost-effective means of increasing CTR and conversion rates.

Use a data-driven approach Instead of relying on guesswork.

Try out different headlines, action buttons, body text, and more to find what works best.

Keep in mind that A/B testing is most effective when only one element is changed at any given time.

For example, test two different headlines while keeping the rest of your notifications the same.

If one push message performs better than the others, you can be sure it’s due to the headline change.

You won’t be able to tell which element produced the gain in performance if you test too many elements at once.

10. Take Advantage of Custom Icons & Images

Visual design is a crucial part of effective marketing campaigns. The right visuals grab attention and inspire a sense of curiosity in your audience.

Incorporating unique images into your web push notifications also helps them stand out.

Custom icons are the most effective way to accomplish this.

Your logo is often used for all of your notifications by default. To fit different contexts, swap out your logo with images that will serve as a banner.

Photos rather than illustrations have the strongest impact here.

Where an icon and a banner can be included together (depending on the user’s browser and user’s device), use both.

When it comes to graphics, don’t forget to have some fun with your campaigns and employ emojis to get people’s attention!

Emojis aren’t just for fun.

They’re also super effective in marketing communications because they’re eye-catching and help you condense longer words or phrases into a single character.

11. Measure Conversion Rates

In addition to tracking your click-through rate, you should measure the number of conversions generated by your web push efforts.

If you’re an ecommerce business, you can keep track of sales generated by each web push campaign as your most important metric.

You can also create custom events to track conversions depending on what actions you want your user to take.

Use those metrics as a means to test the effectiveness of your web push campaigns.

Rerun and automate successful campaigns. Alter campaigns that didn’t live up to your expectations, and discard the rest.

Remember to always experiment. Try new and creative ways to communicate with your audience.

12. Integrate Your Marketing Channels

Integrate your push marketing campaign data into a CRM to bring in more advanced analytics and performance tracking.

Connect your email marketing, landing pages, SMS, live chat, and social media channels together and generate reports that help you get a better understanding of how effective your marketing campaigns have been across every major touchpoint.

Use push notifications to both re-engage and retain customers. Continually optimize your push campaigns as part of a broader, multi-channel marketing strategy.

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Types of Web Push Notifications

Push notifications messages can be completely anonymous or tailored to individual preferences depending on the user data you have on hand.

Collect information across different marketing channels to build accurate customer profiles. With enough data, you can send truly personalized notifications.

Then automate your push campaigns based on steps that your customers have taken. With the above in mind, we’ve gone ahead grouped the examples below into categories that have similar use cases:

• Welcome Notifications
• Promotional Notifications
• Transactional Notifications
• Recommendation Notifications
• Update Notifications

Before we dive into the different notification examples, remember to use a push notification service provider to automate your push campaigns.

Welcome Notifications

Are introductory messages that make your customers more familiar with what you have to offer.

Send a welcome message whenever someone signs up for your service or makes their first payment on your website. The goal here is to retain your customers by keeping them engaged.

Pro Tip: Most welcome messages include a big discount to encourage customers to take immediate action.

HelloFresh – Welcome Discount

HelloFresh gives its customers a $30 welcome coupon when a new account is created on their website.

Their welcome discount entices new customers into selecting a meal kit subscription right away.

The banner image is particularly appealing with a slick catchphrase, “Cooking as Easy as Eating” and a prominent discount label, “Get $30 Off”.

Adidas – Welcome Promo

Adidas gave a huge 50% flat discount on any of their products when customers set up a new online profile.

The words “Now or Never” create a strong sense of FOMO (fear of missing out) that pushes customers towards impulse purchases.

Diyanu – Recurring Discounts

Diyanu gives its new shoppers 50% off on their next 5 orders for all new website sign-ups.

A recurring discount is a great way to encourage repeat purchases. Their customers will come back regularly to browse their catalog of new fashion wares with the discount in mind.

All Recipes – Welcome Content

AllRecipes encourages new subscribers to browse their ever-growing collection of recipes.

Their aim is to guide their subscriber to content that will arouse their interest. Their welcome message will vary based on what’s currently trending on their site.

Peach Mode – Referral Discount

Peach Mode offers its newest subscribers a 40% discount on their next purchase when they refer a friend.

Referral discounts are a cost-effective way to build a community around your brand. Use indirect questions to further engage your audience such as a quiz or community poll.

Welcome messages that rely on viral marketing are most effective when paired with smaller, niche audiences.

Backpacker – Brand Introduction

Backpacker welcome message includes a unique personal story.

Backpacker introduces its founder in its push message and directs new subscribers to a longer blog post that covers the history of their brand.

Shein – Welcome Tour

Shein welcomes new subscribers by showcasing its latest fashion collection.

Two CTAs encourage subscribers to shop for either clothing or accessories. What makes this notification stand out is its timeliness.

New subscribers often have strong buying intent, so bringing your latest offers to their attention is a great way to boost conversions when interest is at its highest.

Hearst – Newsletter Sign Up

Hearst uses its welcome notification to drive more newsletter sign-ups.

As a content-heavy news site, their goal is to get more subscribers across all their channels.

Offer free access to gated content through a push notification to steer your audience towards your newsletter or social media pages.

Promotional Notifications

Are limited offers that compel your customers to buy now rather than miss out on a good deal.

Plan your upcoming promotions by marking down the most important dates on your holiday marketing calendar.

Take advantage of the real-time nature of web push notifications by sending buyer reminders before, during, and even after launching a time-limited deal.

Pro Tip: Extended deals add more time or more stock to an otherwise limited deal. You can relaunch or extend a deal when an offer is well-received or when a popular product is restocked.

Snow Joe – Price Drop

Snow Joe uses push notifications to inform their customers of major price drops whenever they run a clearance sale.

Make use of price drop alerts to inspire more impulse purchases from your subscribers.

Arteza – Themed Sale

Arteza included a coupon code in the banner image of their Father’s Day promo.

The tone of their message is fun and upbeat. Their CTA lets customers immediately redeem their 15% off coupon as they browse through their catalog.

HAIRtamin – Holiday Special

HAIRtamin ran a push marketing campaign that was a perfect fit for their Halloween offer.

Sitewide promotions are most successful during holidays. Buyers are more willing to splurge when they’re in a festive mood.

tentree – Cross Promotion

Tentree took advantage of their successful Kickstarter campaign to effectively cross-promote their eco backpack lineup.

Retarget customers that have already shown interest in your product to increase average customer spend (AVS).

Cutting Board – Ebook Giveaway

Cutting Board offered their subscribers a free ebook in a push message – as part of a larger drip campaign.

Strengthen customer loyalty with high-quality content that you know your customers will appreciate.

FabAlley – Reward Program

FabAlley notifies its customers when their reward points are about to expire.

This is an excellent example of a push event triggered based on individual data points.

Create your own customer loyalty program to encourage shoppers to spend more regularly.

StalkBuyLove – Giveaway Competition

StalkBuyLove ran competitions that gave its subscribers the chance to win free gift hampers.

Push notifications are an ideal way to reach out to your customers when organizing time-sensitive marketing campaigns.

Use giveaway prizes to grow your audience more quickly. The more valuable the giveaway, the more likely your subscribers will jump on the opportunity to win a prize.  

Vahdam – Exclusive Deal

Vahdam matches customers with exclusive deals based on their shopping history. 

Create highly personalized offers that tap into customers’ browsing habits to figure out what they really want.

Transactional Notifications

Are messages that your subscribers receive based on prior actions they’ve taken.

These push notifications fit anywhere in the buying process, including before and after a purchase is made.

Ecommerce businesses should use transactional messages to re-engage shoppers.

Pro Tip: Use browse abandonment messages to get your customers back into shopping mode.

Only Natural Pet – Product Highlight

Only Natural Pet highlights products that they believe interest their customers based on their prior shopping history.

Use previous purchases as a reference to highlight products that your customers are most likely to buy.

Peach Mode – Wishlist Highlights

Peach Mode looks at customer wish lists and personalizes their price drops to match their buying intentions.

Let your customers curate and share their own wish lists to get deeper insights into their interests. Make your discounts reflect what’s currently trending in your store.

AskLaila – Product Review

AskLaila incentivizes product reviews with free discount coupons.

Use A/B tests to find the best time and wording that will guarantee you higher response rates and better conversions in your push campaigns.

Maniology – Cart Recovery

Maniology recovers abandoned carts by letting their customers know the product they were interested in buying will soon run out of stock.

Use push notifications to nudge customers towards completing a purchase when they’ve left forgotten items in their shopping cart.

Mid-Day – Tab Recovery

Mid-Day brings back its subscribers to exactly where they left off with notifications that detect when a tab is closed before an article is completely read.

Redirect customers to the moment where their interest peaked by combining browser push notifications with website analytics.

Fable Street – Order Confirmations

Fable Street provides simple order receipts whenever a product is purchased.

Included are the estimated delivery time as well as two CTA buttons to help customers track their orders and give feedback.

Integrate order confirmations into your transaction push notifications to improve the customer experience.

Fox News – Complete Purchase Reminder

Fox News gently reminds its customers to complete their news subscription purchase with personalized push notifications.

Reduce your dropoff rate by sending polite reminders to your customers to get them to complete a purchase that was abandoned midway through.

Glow & Lovely – Account Creation

Glow & Lovely assists its employee candidates with their job applications by providing helpful push messages.

Complete more customer profiles by reminding your customers to fill out their account profile details.

Recommendation Notifications

Are push messages that recommend the customer consider purchasing certain products as reflected by their purchase history.

Product recommendations rely on a deeper understanding of consumer tastes and preferences.

Buying trends across product categories or the customer journey itself will help you craft recommendations that fit each customer’s interests.

Pro Tip: Use A/B testing in your push notifications to tease out products that sell well together.

Insert Name Here – Quiz

Insert Name Here gets rid of buyer confusion by encouraging shoppers to take a short quiz.

Customers will get tailored product recommendations based on their quiz answers. Use brief questionnaires to match your customers with products that fit their needs.

CouponRani – Complimentary Product Match

CouponRani recommends matching accessories whenever a customer uses their coupon to purchase a mobile phone.

Give your customers recommendations on related or complementary products that match their purchase history.

Wow Skin Science – Product Tutorials

Wow Skin Science recommends follow-up content to help their customers make the most of their purchases.

Connect your customers with content they can easily understand and put into practice, to further enhance their product experience.

Crystal Palace FC – Related Content

Crystal Palace recaptures audience interest with hyper-relevant content like player interviews and expert reactions.

Create content pipelines that your customers can consume over a longer period.

A constant stream of content gives your audience a reason to keep coming back for more. You’ll see a big improvement in customer lifetime value (CLV).

Limeroad – Personal Recommendation

Lime Road uses purchase history to take customer profiles to the next level with tasteful recommendations.

Map out buying trends among your customers to tailor your product recommendations to individual preferences. 

Pinterest – Category Recommendations

Pinterest encourages its subscribers to browse content in categories they’ve already shown interest in.

Tag your content appropriately to make it easier for your customers to find and receive notifications in categories that strongly interest them.

Mill Motion – Event Registration

Mill Motion gets its subscribers to sign up for courses with targeted push messages.

Allow your subscribers to register for workshops, webinars, and in-person events that you plan on running.

HumanN – Seasonal Recommendations

HumanN makes smart use of timed updates with seasonal recommendations.

Be aware of seasonal and cultural changes that affect product use. And keep your updates fresh by incorporating seasonal trends into your push campaigns.

Update Notifications

Are push messages that keep the customer informed about an aspect of your business as it pertains to them on a personal level.

Updates should be timely and highly customizable. Use tags to sort updates into related categories.

Pro Tip: Give your subscribers the option to customize their update notifications so that they can stay informed on topics they actually care about.

Zanerobe – Product Drop

Zanerobe keeps its customers hooked with regular product drops.

Let your customers know whenever a product or feature is made available. Spark curiosity by keeping your push message short and simple.

Fairfax & Favor – New Arrival

Fairfax & Favor announces its latest product additions in push notifications.

Keep new product arrivals to a minimum to avoid sending too many messages that could overwhelm your subscribers.

Snow Joe – Deal Bundle

Snow Joe persuades customers to spend more with high-value deal bundles.

Invite your customers to spend more by regularly turning multiple products into a new bundle.

Remember to show your customers exactly how much they’re saving so they can better understand the value of a bundled offer.

Petal & Pup – Back in Stock Alert

Petal & Pup makes good use of back-in-stock alerts to rekindle interest in their older collections.

Gauge your metrics to find your bestselling products. Send a notification whenever a flagship product is back in stock.

5% Nutrition – Now Available Alerts

5% Nutrition takes advantage of new foodie flavors to entice customers to try variations of their product.

Create your own product spinoffs and brand partnerships to reinvigorate interest in your existing product lineup.

Follow up with notifications to subscribers that are already fans of your product.

Aza Fashion – New Collection Update

Aza Fashion announces a bunch of new products in their updated seasonal collections.

Group multiple products that you want to launch at the same time into product collections. Use themes to curate your collections into accessible categories.

Forbes – Newsworthy Content Update

Forbes uses push notifications to highlight the most newsworthy content from a much broader collection of daily news features.

Show your customers that you value their time by limiting content updates to material you’re sure is newsworthy.

Ro – Service Updates

Ro facilitates the provision of medical services through timely check-ins.

Deliver well-timed service communications through automated push campaigns.

Providing anonymous updates to your customers shows that you respect their time and their privacy.

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The post 40 Brilliant Push Notification Examples for High Converting Campaigns appeared first on Sendinblue.

What Are Web Push Notifications?

Push notifications are a simple way to send messages to your customers through an internet-connected device. A web push notification is a short message that your subscribers will see in their browsers.

Web push notifications have the following visual elements:

• Title: Can be the headline of your message or your brand name
• Icon: Where you put your company logo
• Description: The body of your message – character limits vary depending on the user’s browser
• URL: A link to your website or a landing page
• Banner: The graphic you want to use to illustrate your message
• CTA button: The call to action text that matches up with your title and description

You can choose to use a text-only notification but we recommend you add a banner and at least one CTA button to maximize the effectiveness of your push messages.

How Do Web Push Notifications Work?

To receive push notifications your website visitors have to give you permission to send them regular updates. 

You can initiate the request to allow notifications when someone visits your website and isn’t already a subscriber.

A pop-up will appear when the page loads asking for notification permission – usually in the top-left corner of the browser window. 

They’ll see the option “Allow” or “Block” in the opt-in prompt.

The actual text varies depending on your message customizations, as well as the user’s browser and language settings. However, the options always result in either accepting or rejecting notifications.

When your website visitors opt-in to receive notifications, they are now your subscribers – just like when they subscribe to your newsletter. But instead of receiving an email in their inbox, they’ll see a pop-up message when they’re browsing on a desktop or mobile device.

Don’t have a newsletter yet? Here’s how you can create your own email newsletter (for free). 

Later on, we’ll dive into how you can adapt your newsletter content into push notifications for marketing.

Which browsers support web push notifications?

Every major web browser supports web push notifications including Google Chrome, Mozilla Firefox, Safari, Opera, and Microsoft Edge. 

This includes mobile browsers that work on smartphones and tablets as well. That’s why web push notifications are also referred to as browser notifications.

How do you know if your website can use push notifications?

Browsers use service workers to implement notifications. 

Service workers are a modern browser technology that operates behind the scenes to deliver messages to subscribers (even when they don’t have your website loaded in any of their browser tabs). 

As long as their browser is open, they’ll receive your notifications. Therefore, all websites that are publicly accessible support web push notifications by default. 

Individual browser experiences also vary depending on personal settings. Some users might change their browser settings to block all notifications by default. 

You can use a notification widget as a workaround. 

Differences Between Web Push Notifications & Mobile Push Notifications

Mobile push notifications are sent through a mobile app.

Mobile push notifications are triggered by an app installed on a smartphone.

If you want to send mobile push notifications to your customers, you’ll need to have a native app that can be downloaded from an app marketplace like the Google Play Store or the Apple App Store.

Browser notifications don’t require any installation and instead work on any device that has access to a web browser. 

Mobile push notifications are controlled by the user.

The user will decide how many mobile push notifications they receive and how detailed the messages are by adjusting the permission settings of each installed app. 

Web push notifications on the other hand give you – the business owner – full control over how often messages are sent and what content is shown to subscribers.

Mobile push notifications often overwhelm users.

The average US smartphone user receives 46 mobile push notifications per day.

This can be explained by the fact that the user’s device settings will determine the default notification options. 

For example, mobile push notifications are auto-enrolled for every app installed on Android devices. That means every time someone tries out a new app, the army of daily notifications grows even larger.

iOS is better in this regard, as all app push notifications are opt-in only.

In contrast, users will only allow browser notifications on websites whose content they are already deeply interested in. 

Push notifications are therefore much more accessible to businesses that want to try out a new marketing channel.

8 Ways to Increase Conversions with Web Push Notifications

Here are eight ways you can run retargeting campaigns that include timely and highly personalized messages.

1. Personalized Offers

Let your subscribers know you have a new special offer they would like. Purchase history, page views, and wish lists are all good indicators of what kind of deals your customers are looking for.

2. Product Releases

Notify your subscribers whenever you launch a new product line or have a product update that introduces a lot of new features.

3. Price Drops

Customers have come to expect seasonal promotions. A good holiday marketing strategy will curate offers that have just the right price to encourage impulse purchases.

4. Welcome Messages

Give each new subscriber a warm introduction to your brand with a welcome message. Seasonal greetings are also a great way to make your brand feel friendly and approachable.

And don’t forget to wish your customers a happy birthday.

5. Product Recommendation

Ecommerce stores should always have more product recommendations ready for each purchase a customer makes. A timely follow-up will keep the buying momentum going and improve customer retention.

6. Support & After-Sale Services

The biggest benefit of browser push notifications is its ability to send messages based on customer interactions in real-time. 

If you have a digital product, look at how your customer uses your web app or tool suite and identify areas where they may be struggling. Reach out when you think they need the extra help.

7. Customer Surveys

Get feedback from your customers with surveys and opinion polls. Be sure to let them know how long it will take to respond to their questions.

The right incentive like a discount coupon or a free gift card will improve response rates and help you get more detailed comments.

8. Content Updates

Send updates that inform your customers about new content they’ve been looking forward to. 

If you’re sharing a blog update, give them a reason to click through by including an enticing highlight or quote in the notification description.

5 Examples of Web Push Notifications

Here are some interesting use cases for web push notifications that you can reference in your own push marketing campaigns. 

For more inspiration check out our complete collection of brilliant web push notification examples.

1. Black Friday Offer by Three Bird Nest

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Three Bird Nest nailed its Black Friday marketing. It included a whopping 50% discount and a captivating banner that perfectly captures the look and feel of a Boho-themed clothing brand.

2. Cyber Week Sale by Baby Tula

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Baby Tula pushed out a sitewide sales announcement as part of its Cyber Week marketing campaign. It included a discount code in the notification description and a 25% sitewide discount in the notification banner. Simple and effective.

3. June Sticker Club by Elevated Faith

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Elevated Faith encouraged its customers to join its sticker club to turn their June sticker series into collectibles. They included two CTAs to nudge their customers towards joining the club or to check out their new product lineup. Its approach is fun and not overly sales-y.

4. Vape Rewards by Ecigwizard

Source

Ecigwizard launched its Vape Rewards program with a snazzy push notification. Their catchy title hooks the customer in and the notification banner shows off the slick design of their reward card.

5. Paper Vs Canvas by Arteza

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Arteza ran a clever opinion poll on whether artists would prefer paper or canvas for their work. They sell both products. So, in addition to stirring up a debate, they also snuck in their own store promotions.

How to Add Web Push Notifications to Your Website

There are three main ways to add web push notifications to your website:

• Push Notification Service
• Push Notification Plugin for WordPress (or your preferred CMS)
• Push API Integration

Push Notification Service

The easiest way to integrate browser notifications into your website is through a push notification service provider.

You’ll get a bunch of useful features that will help you optimize your push notification campaigns, including:

Deeper Personalization

Target customers based on their location, purchase history, page visits, and more using high-level customer segmentation. Your promotions will be truly personal as each customer will have their own unique profile.

Customizable Opt-in Prompts

Set a buffer of at least a few website visits or a few minutes of reading time (for blog articles) before initiating a request for notification permission.

To seal the deal, include a friendly pop-up message that communicates the value of being a subscriber. Discuss what kind of messages your would-be subscriber will receive and how they’ll benefit. 

Customer Retargeting

Track the web pages and specific products that your customers have viewed. Your retargeting campaigns will have a personalized snapshot of each customer’s interests. 

Ecommerce outlets will find this especially beneficial as it makes it easier to make product recommendations and create special offers for specific customers.

Recover Abandoned Carts

Remind shoppers about items they’ve left in their cart to reduce cart abandonment and drive more purchases.

Smart Scheduling

Quickly set up automations that trigger based on customer behavior. Put your price drops, cart recovery, welcome messages, and back-in-stock alerts on autopilot. 

Schedule your push marketing campaigns in advance. You’ll have more time to strategize and use data-driven tactics to boost conversions.

Aggregate Data

Interactions on your other marketing channels like your website, email & SMS, ads, and social media pages can be used to aggregate user data. 

Create your own marketing funnel by centralizing user data and launching campaigns across all multiple channels.

In-Depth Analytics

Analyze how well your push campaigns are performing regularly with user-friendly reports.

With detailed analytics, you’ll be able to track customer interactions and adjust your automated push campaigns in minutes instead of hours.

A/B Testing

Discover the most cost-effective marketing strategies by experimenting with variations of your message. 

Each notification campaign can be divided among subsets of your audience and contain different wording, images and CTAs.

Cross Promotions

Use push notifications as part of an omnichannel marketing strategy. 

Create accurate customer profiles using all the metrics you’ve gathered on user behavior. 

You’ll know exactly what your customers want and be able to run campaigns that take advantage of multiple touchpoints to increase conversions.

Push Notification Plugin for WordPress (or your preferred CMS)

Most push notification service providers have plugins that support WordPress.

We’ve put together a list of the best push notification service providers so you can quickly identify the right fit for your business. 

PushOwl is your best bet if you have an ecommerce business.

Push API Integration

If you want to develop your own custom integration for browser notifications you can take advantage of Javascript APIs provided by Mozilla Firefox, Microsoft Edge, and Google Chrome.

This route makes sense if you have your own app, an in-house development team, and plan on offering web push notifications as a standalone product.

If you simply want to integrate web push notifications as part of a larger SaaS app or CRM product suite, then tapping into the affordable (and scalable) API offerings of a push notification service provider is the most practical approach.

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April is when spring is in full bloom. Your audience will naturally feel more upbeat as the weather improves. 

As a result, the newsletter themes that will get the most subscriber interest during this time of year are cheerful and uplifting in nature.

This comprehensive list of April newsletter ideas includes themes that work well for one off, weekly and monthly newsletters.

April Newsletter Themes: Holidays & Special Occasions

April has a lot of days dedicated to a particular cause or idea. Some days are meant to raise awareness on an important issue. Whilst some days are more about having fun or promoting certain kinds of activities.

Use these occasions to grab more attention by making your email newsletter content relevant.

April Fool’s Day (April 1st)

April Fool’s Day is the perfect time for practical jokes. Be sure to keep the humor in your newsletter on the lighter side and let your audience know (at some point) that your silly gag is meant to get a few laughs, not lawsuits.

Source

Alternatives to April Fool’s Day

• International Fun at Work Day
• Walk to Work Day 
• Edible Book Day
• Fossil Fool’s Day

World Autism Awareness Day (April 2nd)

World Autism Awareness Day is a United Nations led initiative that brings more attention to people with autism spectrum disorder. Most conversations will center around children and their daily struggles with autism. Show your support with your own charity drive or by rallying behind a local Autism awareness campaign.

Source

Alternatives to World Autism Awareness Day

• Love Our Children Day
• Children’s Picture Book Day
• Handmade Day
• International Fact-Checking Day

World Party Day (April 3rd)

It’s all in the title. World Party Day is a rather good excuse to organize your own after-hours office party. Invite your subscribers to join you in your fun night out.

Alternatives to World Party Day

• Independent Artist Day
• Film Score Day
• Chocolate Mousse Day
• Tweed Day
• Find a Rainbow Day

Tell a Lie Day (April 4th)

Tell a Lie Day is yet another jokester occasion that would make a great follow up (or revenge) for an April Fool’s Day prank.

Alternatives to Tell a Lie Day

• Vitamin C Day
• Walk Around Things Day
• Hug a Newsperson Day

First Contact Day (April 5th)

Star Trek fans will not miss this for the world. First Contact Day is a fictional holiday derived from the film Star Trek: First Contact. The occasion celebrates humanity’s (fictional) first contact with intelligent alien species. 

Source

Alternatives to First Contact Day

• Deep Dish Pizza Day
• Flash Drive Day
• Caramel Day

Day of Hope (April 6th)

Day of Hope came to be known through an awareness campaign spearheaded by the nonprofit ChildHelp. Day of Hope was originally about fighting child abuse and has since expanded to advocating for child welfare in general.

Alternatives to Day of Hope

• Walking Day
• Student-Athlete Day
• Plan Your Epitaph Day
• New Beer’s Eve
• Sorry Charlie Day

Beer Day (April 7th)

National Beer Day will be celebrated with plenty of alcohol. It’s also a great time to let your audience know you’re available for a chat. Fireside chats and informal talks are interesting tie-ins you can use to mark the occasion.

Source

Alternatives to National Beer Day

• World Health Day
• Alcohol Screening Day
• No Housework Day

Zoo Lovers Day (April 8th)

Zoos help preserve endangered species. They also educate and raise awareness on animal rights and conservation efforts. Zookeepers will jump at every opportunity to bring awareness  to environmental issues, which makes brand partnerships easy.

Alternatives to National Zoo Lovers Day

• Flower Festival (aka Buddha’s Birthday)
• All is Ours Day

International ASMR Day (April 9th)

Autonomous Sensory Meridian Response (ASMR) is a type of sensory experience that comes from certain types of relaxing sounds. ASMR is often associated with meditation and sleep aids.

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Alternatives to International ASMR Day

• Name Yourself Day
• Unicorn Day
• Cherish an Antique Day

Siblings Day (April 10th)

Celebrating siblings – especially twins, is a hallmark of National Siblings Day. Create special offers that come in pairs to fit the occasion.

Alternatives to National Siblings Day

• Golfer’s Day
• Farm Animals Day
• Encourage a Young Writer Day

Pet Day (April 11th)

Spend your day cuddling up with a furry friend. Giving your pet and yourself a treat is what National Pet Day is all about.

Source

Alternatives to National Pet Day

• Education and Sharing Day
• World Parkinson’s Day

International Be Kind to Lawyers Day (April 12th)

Everyone deserves to be treated with kindness and respect. Even lawyers.

Alternatives to International Be Kind to Lawyers Day

• National Grilled Cheese Sandwich Day
• National Licorice Day

National Scrabble Day (April 13th)

Word games are more popular than ever. It’s no wonder Wordle enthusiasts love National Scrabble Day. Include fun word games in your newsletter to mark this occasion.

Alternatives to National Scrabble Day 

• International Day of Pink

International Moment of Laughter Day (April 14th)

Give your newsletter an extra dose of humor to celebrate this occasion. A funny story will surprise your subscribers and give them another reason to look forward to your email updates.

Alternatives to International Moment of Laughter Day

• Gardening Day
• Look Up at the Sky Day

Good Friday (April 15th)

Good Friday is observed two days before Easter and is the beginning of a long weekend. While not a bank holiday, it’s normal to see a lot of folks taking the day off work. 

Plan your marketing around get-togethers with friends and family to ensure your newsletter is as inclusive as possible.

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Alternatives to Good Friday

• Anime Day
• Take a Wild Guess Day
• Passover

Husband Appreciation Day (April 16th)

Also known as World Husband Day, this occasion celebrates husbands by giving them special attention and praise for their role in the family.

Alternatives to Husband Appreciation Day

• Librarian Day
• Bean Counter Day
• Auctioneers Day
• Record Store Day

Easter (April 17th)

Easter is a religious holiday that 8 in 10 Americans celebrate. While half of those who don’t, still plan to buy gifts or travel to commemorate the occasion.

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Alternatives to Easter

• Blah Blah Blah Day
• World Hemophilia Day

Tax Day (April 18th)

Tax day is the last day most Americans are required to file their federal tax returns. 

Be especially proactive with email reminders aimed at customers in the early half of April if you provide accounting or bookkeeping services.

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Alternatives to Tax Day

• Easter Monday
• World Heritage Day

Wear Your Pajamas to Work Day (April 19th)

Set right after Tax Day, the completely appropriate Wear Your Pajamas to Work Day is meant to relax the mind after a weary day of last-minute tax filing.

Give your subscribers something to take their mind off of serious topics like taxes – besides pictures of your favorite jammies.

Alternatives to Wear Your Pajamas to Work Day

• Hanging Out Day
• Poetry And The Creative Mind Day

420 (April 20th)

The unofficial Weed Day is still a taboo talking point in corporate culture despite recreational marijuana having been legalized in 18 states – and medical marijuana legalized in 38 states.

Segment your email list to keep all your email subscribers happy.

Alternatives to 420

• National Stationery Week
• National Look-Alike Day
• Volunteer Recognition Day

World Creativity and Innovation Day (April 21st)

Think of ways to inspire creativity and innovation in your audience. Add open-ended questions and out-of-the-box solutions to your regular newsletter.

Alternatives to World Creativity and Innovation Day

• Kindergarten Day
• High Five Day
• Tea Day

Earth Day (April 22nd)

The official theme for Earth Day is “invest in our planet”.

Promote sustainable development by advocating for your role in the fight against climate change. Areas you should focus on include recycling, renewable energy, and reforestation.

Consider putting together your own carbon calculator to help you set targets and strategies for your company to reduce your carbon footprint. Aim for carbon positive outcomes.

Communicate your goals and progress publicly to keep your audience informed and motivate others to do the same.

Have an open dialogue with your audience to help you explore the best opportunities for local community partnerships.

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Alternatives to Earth Day

• Day of Silence
• Teach Your Children to Save Day

World Book Day (April 23rd)

Also known as International Day of the Book – World Book Day is a United Nations Educational, Scientific and Cultural Organization (UNESCO) event meant to promote reading, publishing, and the use of copyright to protect written works.

Promote a book tie-in or an upcoming publication if you plan on introducing your subscribers to World Book Day.

Alternatives to World Book Day

• Shakespeare Day
• National Take a Chance Day
• National Lover’s Day

Scream Day (April 24th)

Despite its scary name, it has nothing to do with horror movies. Scream Day uses screams as a form of stress relief. Its themes include self-care and mental wellness.

Rather than encourage your audience to let out disturbing screams, share personal stories and talk about ways to improve mental health.

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Alternatives to World Book Day

• Shakespeare Day

DNA Day (April 25th)

The National Human Genome Research Institute (NHGRI) began to promote DNA day to get students and teachers more interested in genetic research.

Talk about human ancestry and the development of an interconnected world in your newsletter if you plan on sticking to the DNA theme.

Alternatives to DNA Day

• National Telephone Day
• National Lingerie Day
• Hairstylist Appreciation Day
• Hug a Plumber Day

Get Organized Day (April 26th)

Detailed planning and decluttering your workspace are the core ideas behind Get Organized Day. 

Make time savers a key part of your message if you plan on referencing this occasion in your next newsletter.

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Alternatives to Get Organized Day

• National Dissertation Day
• World Burlesque Day

Tell a Story Day (April 27th)

Storytelling can involve sharing personal stories or reading a book aloud. Tell a Story Day tends to focus on lived experiences.

Share a personal experience with your audience. If you’re promoting an in-person meetup, use storytelling as a way to break the ice. 

Alternatives to Tell a Story Day

• Administrative Professionals Day
• Stop Food Waste Day

National Superhero Day (April 28th)

Everyday superheroes are everywhere. National Superhero Day celebrates local do-gooders whose jobs or volunteer work have had a positive impact in their communities.

Bring attention to the good work of your team members or partners in your newsletter update. Highlight acts of kindness that’ll inspire your audience to carry out their own good deeds.

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Alternatives to National Superhero Day

• Workers’ Memorial Day
• Take Our Kids To Work Day
• Clean Comedy Day
• Cubicle Day

Arbor Day (April 29th)

Usually observed on the last day of April through tree planting and reforestation initiatives. Arbor Day has caught on all over the world with the actual date varying according to local springtime weather.

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Alternatives to Arbor Day

• International Dance Day
• World Wish Day

Honesty Day (April 30th)

Is the practical opposite of Tell a Lie Day. Speaking truthfully and candidly is the easiest way to celebrate Honest Day.

Gently remind your audience about the power of having honest conversations with others, including their customers.

Alternatives to Honesty Day

• International Jazz Day
• World Veterinary Day

Weekly April Newsletter Themes

National Robotics Week (April 2-9)

Also known as RoboWeek, is geared towards exciting students in STEM fields. National Robotics Week has a big focus on scientific breakthroughs in robotic technology.

Tie in your product or manufacturing process to advancements in robotic technology. Your newsletter should include photos that visualize the work of robots.

Source

Library Week (April 3-9)

Is meant to cultivate a habit of reading. Library Week also extends to the work of librarians and lesser-known authors that have contributed to local libraries.

Reference your favorite books or any kind of published work that has influenced you in your newsletter. Your audience should feel inspired to create their own reading lists.

Public Health Week (April 4-10)

Was first organized by the American Public Health Association (APHA). Public health week is about living healthier lives and creating healthier community spaces.

Show your support for public health by leading a health awareness campaign or contributing to local community spaces. Your subscribers will happily support public health initiatives.

Wildlife Week (April 5-9)

Is about conserving animal habitats and protecting animal diversity. Originally called Wildlife Restoration Week, the new Wildlife Week now embraces the theme of communing with nature.

Promote conservation efforts or highlight the diversity of wildlife in your area if your brand doesn’t directly benefit the natural environment.

Passover (April 15-22)

Is an important Jewish holiday that has a lot of festivities and family engagements. Ensure your email content is kosher and family-focused. 

Keep in mind that the first and last days of Passover are usually taken as legal holidays. 

Start sending out your Passover newsletter at least a month in advance to accommodate any travel arrangements your customers may need to make to take advantage of your offers.

Monthly April Newsletter Themes

Keep America Beautiful Month

Is a nonprofit and a movement dedicated to beautifying public spaces. Recycling and cleanups are its main activities.

Organize a local cleanup and involve your local community. Spread the word in your newsletter to get positive publicity for your organization.

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Alternatives to Keep America Beautiful Month

• National Decorating Month
• National Garden Month

Couple Appreciation Month

Romance is at the heart of Couple Appreciation Month. Think of it as a month-long version of Valentine’s Day.

Romantic overtones and gifts aimed at couples are the surest way to spice up your newsletter.

Month of Hope

Broadly covers the subject of hope and survival. Recovery and rehabilitation are the main themes of the Month of Hope.

Share powerful personal stories where victims recovered from trauma or overcame a debilitating setback.

Alternatives to National Month of Hope

• Sexual Assault Awareness Month
• National Alcohol Awareness Month

Move More Month

Backed by the American Heart Association (AHA), the Move More Month is part awareness campaign and part fitness program. The AHA recommends every person take at least 10,000 steps a day, or the equivalent of 20 minutes of aerobic exercise to enjoy better overall health.

Toss in a fun fitness routine or a few exercise hacks that you know your subscribers will love into your next newsletter.

Jazz Appreciation Month

Is as the name suggests, all about the love of Jazz music. 

Share your favorite jams with your email list and wait for the positive feedback to chime in.

Financial Literacy Month

Knowing how to budget, save and invest are the basics of financial literacy.

If you’re qualified to give financial advice or have an expert on hand that you can consult, feel free to share saving and investing tips with your audience.

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Poetry Month

Is as much about appreciating poetry, as it is exposing a new generation to the art form.

Share a short haiku or a few lines from your favorite song to stir up more interest in your audience.

Humor Month

Is not just about fun and games. Humor is a great way to encourage and uplift people in difficult times.

Use humorous anecdotes to add more flair to your newsletter. If there’s room to spare, add a section where your audience can contribute their own jokes.

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Volunteer Month

Brings to mind good deeds. Nonprofits and volunteer groups are keen to highlight the work of their volunteers – to inspire others and to appreciate the hard work they’ve put in.

Organize volunteer opportunities for your team and customers and use your newsletter to guide to share volunteer opportunities in the communities where your brand has the most influence.

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Ramadan

Is mainly centered around religious observances in a family setting. Food and good company are a big part of the celebrations.

Include a Ramadan greeting in your next newsletter to make your brand more friendly and inclusive.

Source

Free April Newsletter Templates

Newsletters are one of the best ways to start building relationships with your customers — so don’t wait to start sending!

The post 130 April Newsletter Ideas & Themes That’ll Delight Your Subscribers appeared first on Sendinblue.

• Improve the customer experience
• Spend less time on small, repetitive tasks
• Lower costs 

Luckily, marketing automation lets you accomplish all three! While it may seem overly complex or out of reach at first glance, marketing automation is a powerful tool for any small business owner and is easy to learn.

To help out on your marketing automation journey, we’re happy to offer a free online course via the Sendinblue Academy. The course lasts a total of 2.5 hours and covers everything you need to know to successfully implement marketing automation for your business.

What’s more, Sendinblue Academy’s new format combines interactive modules and video tutorials for an engaging learning experience. Originally launched in French, the marketing automation course is available in German, English, and Italian starting April 12. 

Whether you’re just getting started with marketing automation or looking for a refresher, why not try out Sendinblue Academy’s free online course! 

Why Does Your Small Business Need Marketing Automation?

So what is marketing automation? It’s an extremely valuable tool for marketers that not only saves you time, money, and energy, but leads to better performance too. To better understand why your small business needs marketing automation, let’s break things down:

What exactly is marketing automation? 

Basically, marketing automation allows you to send customized marketing content (email, SMS, etc.) triggered by certain conditions or actions taken by your contacts. For instance, when someone subscribes to your email list, marketing automation would allow you to send them a personalized welcome email without lifting a finger.

But that’s not all! Marketing automation also works with contact management. You can easily and automatically qualify leads, sort them according to their score, and nurture them. Automation helps reinforce your top-of-the-funnel lead generation strategy and builds strong, lasting customer relationships in the long run too.

The best part? These are just some of the ways you can use marketing automation. With some practice, you can let your creative side shine and take advantage of the endless possibilities of automation!

Anyone can use marketing automation, no matter the size of your business, the number of contacts on your list, or your tech skills. All Sendinblue plans include access to basic automation features – even the free plan. There’s really nothing to lose… Now let’s take a look at what’s in it for you!

What are the benefits of marketing automation?

Making automation part of your overall digital marketing strategy means becoming more efficient, targeted, and timely. If you’re still not sure, let’s take a look at the benefits more specifically:

Save time

Have you been wanting to send new contacts a welcome email, but always get caught up in something else? Maybe you’d like to send your loyal customers a birthday message, but don’t have the time to check for birthdays everyday? 

Lucky for you, this work doesn’t have to be done manually! Sending simple, yet manually time-consuming messages like these takes no time at all with automation.

Marketing automation lets you free your marketing and sales teams from tedious, time-consuming tasks and instead focus on more meaningful ones.

Optimize your contact lists

Marketing automation also does wonders for your contact lists. Sorting contacts by age, location, interests, purchase history, and their interactions with your website allows you to send hyper-targeted marketing content. 

You could set up a workflow that sends contacts a personalized follow-up email after looking at certain products on your website.

At the same time, consider customizing your marketing content for customers in different regions to keep up with events, weather, and local trends.

Delivering this level of targeted content to your subscribers can take a lot of time and energy when done manually. Don’t bog down your team with tedious work like this. Instead, let marketing automation take care of it.

Improve the customer experience

So far, we’ve touched on the benefits of marketing automation for you, the business owner. While it’s true that it helps you save loads of time, there are also major benefits to consumers!

The result of automation for consumers is an improved, personalized customer experience. More and more, consumers expect to be treated like individuals rather than just customers. With automation, you can deliver on this need for personal client interactions.

With dynamic contact lists, the data you collect about your clients and their shopping preferences automatically contributes to better, more personalized customer experiences. All you need to do is set it up.

Become A Marketing Automation Expert in 10 Minutes/Day with the Sendinblue Academy

For beginners and experts alike, Sendinblue Academy’s marketing automation course teaches you everything you need to know to make great use of the feature. Our team of marketers have put together resources and expert advice in an easy-to-learn way, featuring interactive lessons and video demonstrations.

No more need to spend hours trying to learn automation piecewise. Thanks to the Sendinblue Academy, everything’s brought together in one place!

To top it all off, there’s an exam at the end of the course. If you pass, you’ll be awarded with a certificate, proving your expertise in marketing automation.

Part 1: Marketing automation basics

The first part of the course is made up of seven interactive modules, each of which lasts about 10 minutes. The goal of the first half of the course is to teach the basics of marketing automation and its areas of application. It consists of the following subjects: 

• What is marketing automation?
• Why is marketing automation for me?
• How does marketing automation work?
• Create effective automation workflows
• Emailing and automation – the winning combination
• Manage your contacts with marketing automation
• Marketing automation triggered by the website and API

At the end of each module, we’ll ask you three questions to make sure you got the topic and reinforce your learning. You’ll then be able to watch the module again or go on to the next one. These mini-quizzes don’t count toward your final certification but are meant to help you prepare for it.

Once you’ve reached the end of the seven modules, you’ll get to take an exam covering all the topics in the first section of the course. In order to earn your Sendinblue certification, you’ll need a score of at least 70%.

Part 2: Implementing marketing automation for your business 

The second part of the course consists of four video tutorials, each of which lasting 10 minutes. The goal of Part 2 of the course is to teach you how to implement marketing automation for your business using the Sendinblue platform.

In four lessons, we show you some of the most common automation workflows, including birthday and welcome emails. As well, you’ll get expert tips and advice on how to make the most of these classic automations, making sure they work for your business.

Part 2 of Sendinblue Academy’s marketing automation course covers the following topics:

• Create a birthday workflow
• Create a welcome workflow
• Create an abandoned cart workflow
• Create a lead scoring workflow

Interactive learning

You’re likely familiar with long, drawn-out, and boring professional development courses…

Lucky for you, the Sendinblue Academy isn’t like that!

Our marketing automation makes the most of online learning technology to deliver an interactive and genuinely engaging learning experience. Lessons are composed of interactive modules and video demonstrations.

Throughout the lessons, you’ll follow the story of Adam, a CEO of a small business in the process of digitalization. When his business is overwhelmed by the success of a product, you’ll be the one to get things under control using your new knowledge of marketing automation!

Daily Training Has Never Been So Easy

To make the most of the course, we recommend following through with it from start to finish. For beginners, it’s helpful to start with the interactive lessons then move on to the video demonstrations and applications. (Basically, the way the course is laid out). 

If you already have some experience in marketing automation, feel free to jump around and fill in whatever information you’re missing. You can still earn the certification without completing all of the lessons.

In order to stay focused and retain as much as possible, we recommend you spend only a few minutes a day on the course. For example, completing one lesson per day is a great way to make sure what you learn about marketing automation sticks with you. What’s more, we designed the course to be done this way!

By spending 10 minutes a day on the course, you can be certified in marketing automation in under three weeks. While you may be tempted to get it all done in an afternoon, we don’t recommend this tactic. For most people, small learning sessions spread across a longer period of time have been proven to be more effective.

Plus, ten minutes a day is easy! The course has no time or place requirements, and you can follow along at whatever pace you like. And if any questions come up during the course, you can ask someone directly on the Academy platform – a Sendinblue expert will get back to you as soon as possible.

Don’t Wait – Refine Your Marketing Skills Today!

The Sendinblue Academy is a free online platform allowing professionals to further their knowledge in digital marketing and giving beginners the chance to learn.

To get started, all you need to do is register online. It’s completely free and only takes two minutes. If you already have a Sendinblue account, you’ll have to create another account for the Academy. 

To get an idea of what the content and learning experience is like, take a look at our videos on Youtube and Udemy.

The post Become a Marketing Automation Expert with Sendinblue Academy appeared first on Sendinblue.

Easter Email Subject Lines for the Long Weekend

Plenty of folks will take Monday off to extend their Easter weekend plans. Use these Easter weekend email subject lines for your holiday email marketing strategy.

• Ready for the Easter Weekend?
• Everyday Deals Over the Long Weekend!
• Good Deals on Good Friday 
• Give the Family a Treat with our Easter Sunday Special
• Spring Festivities Near You
• Easter Shopping for Homemakers
• Spring Decor for the DIYer
• Last Chance to Grab our Easter Weekend Deal
• Eggs-tatic Easter Weekend Offers
• Don’t get your ears twisted – we’ve got your Easter weekend plans covered!
• Easter Sunday Cookout
• Shell out your pantry for these Easter weekend goodies
• Easter Weekend Shopathon – 10% Off Sitewide
• Celebrate Easter in Style – Dinner for 3 at the cost of 1 
• Free Easter Gift Cards – HURRY! – *Expires on Easter Sunday*
• Easter Monday Extended Offer – 24 Hour Sale!
• Free Shipping on Every Easter Weekend Purchase
• Join us for an Easter Weekend treat!
• Sweet Easter Deals → Ends Midnight on Easter Sunday
• Long Weekend Special → 30% off our Easter Collection

Easter Email Subject Lines with a Spring Theme

Easter is the best time to promote your spring collection. Give your subscribers a sense of wonder and adventure with these spring email subject lines.

• Spring Fever Is Here – Join the Party!
• Don’t Let Spring Pass You By
• Are You Ready for Spring Cleaning?
• DIY Spring Starter Kit
• Throw Off that Blanket → Your Spring Wardrobe is Ready
• Get Warm & Cozy with our Spring Special
• Great Springtime Reads
• Early Spring Clearance Sale
• Happy Spring Giveaways
• Spruce up Your Home with Spring Decor
• New Spring Arrivals – 30% Off
• The Comfiest Spring Wearables
• New Arrivals – New Savings!
• Shake Off the Winter Chill with a Cool 15% Off
• Cuddle Up with our Early Spring Lineup – 10% Off
• Rise & Shine – Spring is Here!
• Early Spring Pre-order Discounts (up to 40% Off) 
• Newest Spring Flavors with Delicious Discounts 
• Our Spring Collection
• Early Spring Flash Sale! Happy Discounts!
• Winter is out – Spring is in full swing!
• Spring bites that will make you smile
• The Coolest Spring Collectibles
• Gift a Smile this Spring
• Spring Makeover Tips – with Delightful Discounts!

Easter Email Subject Lines for Family Gatherings

Easter is one of the few holidays long enough for families to organize get-togethers. Use these family centric Easter subject lines to promote group activities.

• Easter Decor Done Right
• Easter Treats the Kids Will Love
• Easter Delights for You & Fam
• Easters Gifts for Him & Her
• Let’s Hatch a Plan for Mom & Pop
• The Soup Thickens – Easter Cookout Ideas
• Easter Holiday Getaways – Our Hoppy List
• No Fowl Language → Easter Standup Night
• The Easter Bunny Tour
• Hold on to Your Carrots – We’ve Got Rides for Adults & Kids
• Easter Trails → Hiking Trips for Everybunny
• Family Meals Delivered Free – Easter Special
• Spring eats that will leave the whole family hungry for more!
• Our Top Easter Gift Picks – 30% Off
• Kids Dine Free – Easter Weekend Special

Easter Email Subject Lines for Easter Egg Hunts

Give your audience an Easter treat they’ll always remember. Start your Easter egg hunt with creative Easter egg subject lines that are sure to catch their attention.

• Sitewide Sale – The Hunt is On! 
• Easter Deal Hunters Wanted
• Hide & Peek! Grab Your Easter Coupon Early!
• Fill your Easter basket with these hidden offers
• No Eggs-perts Allowed! Easter Quiz Games (with Prizes!)
• Does no Bunny know where we put our Easter Deals?
• Eggs-ceptional Deals → If you can find Them!
• Don’t Count Your Eggs Before You Find Them
• Great Mysteries with Great Prizes! Get Cracking!
• Eggstra Savings In-Store & Online! Go Catch ’em all!
• Can you crack the case? (70% Off if you can!)
• Hunt down the best deals → And we’ll match’em!
• Easter Egg Surprises, Sneak Peaks & More!
• We’ve snuck in a few coupons here – Can you find them?
• Deals That Only a Rabbit Could Love? Find Them All

Easter Email Subject Lines for Easter Deals

Include an Easter offer in your email marketing to boost your ecommerce conversions. Link your CTAs to a custom landing page so your customers can browse your Easter collection comfortably.

• Get Your Yummy Easter Treats Here
• Free Shipping on Easter Gifts
• All Your Favorite Deals in One Basket
• Here’s a Deal That’ll Egg-cite You
• Easter Delights
• We’ve Got Something Special Just for You – Let’s hop to it
• Hop on over to our new easter store!
• Deals You Can’t Egg-nore
• Eggs-tremely tough nails – great for DIY projects
• 50% Off Easter Deals
• Easter Sale Egg-stravangaza 
• Free Delivery on All Easter Gifts
• Eggs-citing Deals Ahead!
• Big Basket Deals! Get $30 Back on Orders Over $125
• Everybunny loves a Good Deal!
• Looking for the right Easter Deal? Hop on over for a chat!
• Easter Treats You Don’t Wanna Miss!
• Easter Deals Galore! 
• Get the Best Rates – Book your Easter Trip Early!
• Splurge this Easter with Half Off on Everything! 

Easter Email Subject Lines with Puns

Puns are an Easter tradition. This list of Easter email subject lines are filled with cheeky wordplay that will leave your audience giggling in delight.

• Everybunny is looking forward to this
• Here’s an Eggstraordinary Deal
• Eggstra Special – We Ain’t Yolking!
• An Egg-cellent Offer Just for You
• An Egg for You, and You Too and You Over There!
• Eggs-ercise Away That Extra Fluff
• Look at the Sunny-side Up
• Have a Hoppy Easter!
• No Bunny Can Turn Down This Deal
• 24 Carrot Gold? 
• Take a seat and grab some carrots
• Make Some-bunny Feel Special
• A carrot for your thoughts?
• Bad Hare Day? We’ve Got Your Carrots
• Eggs-hausted? Drink This
• No Fowl – No Harm → Easter Dishes for Vegans
• Easter Workout Tips – No Eggs-cuses!
• Have an Egg-cellent Easter Holiday!
• We Worked Round the Cluck on This
• Eggs-perimental Ideas for your Easter Get Together 
• Fresh Outta Cluck? We Make Easter Deliveries Easy
• Our Most Eggs-plosive Discounts!
• Whisk it all with these amazing Easter family dishes
• Everybunny has their own style – 30% off this Easter 
• Win Over Anybunny with these Charming Easter Gifts

Easter Email Subject Lines with Emojis

Emojis are fun visual cues that everyone understands. Toss in a few emojis into your next batch of emails to give your Easter email marketing campaign extra flavor. 

• Easter Special  
• Happy Easter  
• Spring Greetings
• Tasty Easter Treats
• This Easter Will be Lit
• and for the whole
• Grab our Spring Special
• Say Hello to Spring
• New Beginnings
• It’s Spring – Let’s Chill
• Grab our Spring Offer before it’s Gone
• Goodbye Winter Chill Hello Spring Vibes
• Late Riser? Here’s an Extra Hour for Ya!
• Free on Easter
• Easter Delights
• Cool Gear for Cool Chicks
• Here’s Some Chocolatey Goodness
• No Bunny Can Top This
• March into Spring with the Best Gear
• Spring Potluck Ideas
• Join our Easter Breakfast Club
• The Sweetest Easter Deals
• Easter Treats for the Little One
• New Offers for Newborns
• Easter Delectables You Should Try
• Get Cool in Spring
• More Goodies for Your Easter Basket!
• Mouthwatering Easter Treats
• Easter Deals You’ll Love!
• Spring to action with these amazing DIY ideas

Get Your Free Easter Email Template by Sendinblue

Sendinblue has an amazing selection of free email designs, including this free Easter email template:

This Easter template is just waiting to be customized with our intuitive, drag-and-drop email designer. Create your free account to access the template.

The post 150 Easter Email Subject Lines to Spruce up Your Spring Email Campaign appeared first on Sendinblue.

Why You Should Do Easter Email Marketing

From a business standpoint, Easter can be a very lucrative holiday for most companies. 

Last year, nearly 8 out of 10 Americans celebrated Easter while over half of those who didn’t mark the occasion by taking advantage of Easter promotions.

Source

While not as widely celebrated as Christmas and Mother’s Day, in terms of sales, Easter ranks ahead of Valentine’s Day, Father’s Day, and even Halloween.

Easter sales in 2021 rose to $21.6 billion. The average shopper spent $179 on Easter gifts and celebrations with their friends and family.

The National Retail Federation had surveyed US adult consumers on what they planned to purchase to celebrate Easter. Food, candy, and gifts were the most popular picks. 

And unsurprisingly, more customers will shop for Easter deals online rather than cruise through malls. 

Religious undertones aside, Easter is a festive holiday centered around gift giving and family gatherings.

With the right holiday email marketing strategy you can expect to enjoy a leap in ecommerce sales. 

In this article, we’ll help you choose the right theme and content to get the most value out of your easter email marketing campaign.

What Do You Put in an Easter Email Campaign?

Customers expect an Easter sale.

Wishing your customers a happy Easter would be a nice gesture, sure. But why not surprise them with an Easter treat?

An Easter email blast with a unique Easter offer can add a fun twist to your everyday marketing strategy.

You’ll need to first think about whether to include an Easter egg and what that will be. We’ll dig into the details later.

Then you’ll need to figure out whether you want your Easter email to just have content with an Easter theme in your regular newsletter or be its own separate Easter email promotion.

Do you already have a growing subscriber list and want some fun ways to capitalize on the holiday fervor? We’ve got a handy list of Easter newsletter ideas that are sure to inspire you. 

When Should You Send Easter Emails?

You’d be surprised how early folks start planning their Easter Holidays – 38% of Easter celebrations are planned in late January.

Source

Part of the planning is centered around vacation and travel arrangements that fit the holiday calendar. 2 out of 5 Americans will attend family get-togethers or meet up with close friends. 

Promote your Easter weekend special as early as January if it it involves extended travel or an out-of-the-way trip. 

Make the upfront costs clear so that your customers can budget accordingly. Early bird discounts will work in your favor.

Want to promote an Easter weekend shopping spree or an Easter Sunday discount bonanza? Then consider putting together a teaser series for your Easter email campaign.

Sticking to the best time to send an email will ensure your Easter email campaign has a higher open rate.

To Whom Should You Send an Easter Email Blast?

Engage your audience fully to get the best conversion rates in your promotional email campaigns.

To avoid having your beautifully designed Easter emails falling into spam inboxes, focus on building your subscriber list early.

Don’t buy email lists. Instead, let your audience know about holiday offers on social media. Ask your followers to subscribe to your newsletter to get the best deals, including your upcoming Easter special.

Segment your email subscribers. Ensure that each offer meets customer needs on a personal level.

Here’s how to create a newsletter that your audience will love.

6 Easter Email Marketing Ideas for Campaign Success

1. Make an Easter offer

Source: Freepik

Holiday email marketing is no different from your typical seasonal sales campaign.

Again, customers will expect an Easter exclusive. Even if your Easter offer doesn’t tie into an Easter theme, it’s still an eggcellent time to experiment with price cuts and free giveaways.

An Easter email CTA will nudge your customers to make a quick purchase so they don’t miss out on a big discount or a limited-time offer.

Link your CTA to an Easter landing page that showcases your best offers. Use persuasive copy and Easter visuals to clinch more sales.

2. Target the long weekend

Easter is the only holiday that always includes a long weekend.

Spread your Easter sales efforts over the Easter weekend so your customers have every opportunity to get the offers they want.

Include special offers for Good Friday and Easter Sunday when shopper turnout peaks.

While Easter Monday isn’t a public holiday in the US, it is an official holiday in Canada, Australia, most of the UK, and many parts of Europe including France and Germany. 

Lots of people take leave on Easter Monday, so treat it as part of your long weekend campaign.

Extend your Easter emails beyond the Easter Weekend with a last chance email campaign.

3. Include an Easter theme in your email design

Source: Freepik

Decorate the content of your email with pastel colors, chocolate bunnies and blooming sprigs. 

The more inventive your thematic tie-in, the greater the interest in your Easter offer.

However, if visuals of candies and flowers don’t jive with your brand, ditch them. 

You can still tap into the holiday mood by associating with warm feelings of friendship, family and new relationships. 

Spring is also closely associated with Easter. So, you can safely use visuals around the idea of new beginnings and fresh opportunities. 

4. Use puns and fun wordplay

Distinguish your brand from the hundreds of other businesses running Easter promotions with humor and creativity.

Catch the attention of your audience with an eggcentric Easter email subject line. Add in emojis to give your Easter email a more playful tone.

Create a short promo video or mini commercial. You can get eggstraordinary results if it goes viral. Attract more attention by including simple animated GIFs in your email.

5. Send plenty of reminders

Holidays are a time when most consumers will go shopping for gifts. 32% of Easter shoppers will buy gifts.

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This brief window of inflated Easter sales is just as important to strip malls as it is for online outlets. 

Send regular email reminders to your customers to let them know your Easter offer is either on its way or already available. 

Include a countdown timer when it’s time for a huge sale to go live on your website or in certain stores.

If your business is extending its operating hours to meet increased demand, let your customers know. If stock that had previously run out has been refilled, make an announcement.

6. Hide an Easter egg in your email

You might be wondering, what is an easter egg in an email?

An Easter egg is a clue that is meant to be hard (but not impossible) to find. 

Here are four ways to include an Easter egg in your email:

• Hide teasers of new or upcoming products 
• Include throwbacks to fan favorites
• Let your customers search for hidden coupons
• Create riddles that come with fun prizes

Build the suspense around your Easter egg email on social media before the campaign goes live. Use it as a way to get more subscribers onto your email list.

Add an eggstra limited offer into the mix and you’ll have the right ingredients for a successful Easter email campaign. 

Don’t worry about being too sales-y. A third of Americans will plan their own Easter egg hunts. So, think of your own brand’s Easter egg hunt as a time-honored tradition.

Just make sure there’s something for everybunny there.

Easter Email Design Inspiration: Our Favorite Easter Campaign Examples

Here’s our list of most eggciting Easter email examples. Our choices are based on how interesting each take on an Easter email theme is, in no particular order.

1. Shrimps

Subject Line: Easter in Gingham

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The London-based fashion brand Shrimps went all in on their Easter theme, complete with an Easter bunny, a giant chocolate egg, and pastel paintings.

Their Easter theme tie-in is fun and energetic. Despite the effort and care they’ve put in, there is no special discount in their Easter email.

2. Boden

Subject Line: Go straight to size (and basket): Up to 40% OFF sale

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Boden brings a massive 40% discount to shoppers interested in their British apparel brand. 

Their Easter email offer is an enticing site-wide sale. The background photo of intricately painted Easter eggs is friendly and inviting. It makes this rather sales-y email more colorful and interesting.

3. PSD2HTML

Subject Line: Join the special Easter discount hunt at PSD2HTML.com!

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PSD2HTML invites its customers to go on an Easter egg hunt for the best discounts. In return for browsing through their site their customers stand to win a hefty discount coupon.

Their CTA inspires its customers to start their own deal hunt with the words, “Go Hunting!”

4. Tattly

Subject Line: DIY Tattly Eggs

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Tattly took a unique approach with their Easter email. Instead of applying the temporary tattoos they sell to your body, they’ve encouraged their customers to tattoo their own Easter eggs.

5. Fancy Sprinkles

Subject Line: Easter Sale Ends Tonight!

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Fancy Sprinkles created their own Easter collection of sprinkles that wonderfully conveys the bright colors and light-hearted nature of an Easter holiday party.

6. Wightlink

Subject Line: Say bye to boredom this Easter

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Wightlink arranged their own Easter themed family travel guide. There are no eggs, chocolate bunnies or pastel colors in this email. They’ve focused entirely on adventure and fun with the whole family.

7. Jackpot Candles

Subject Line: Easter Basket stuffers? We gotchu!

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Jackpot Candles provides an adorable selection of Easter and spring-themed candles in their Easter email. 

Their Easter subject line appeals to shoppers that want to fill their Easter baskets with new goodies.

Their discount coupon “Bunny25” is a cute and memorable play on words.

Get Your Free Easter Email Template by Sendinblue

Sendinblue has an awesome selection of free email inspiration, including this free Easter email template:

This Easter template is just waiting to be customized with our intuitive, drag-and-drop email designer. Create your free account to get started!

The post Easter Email Marketing: Tips, Ideas & Examples appeared first on Sendinblue.

Easter Sunday is fast-approaching, with this year’s spring holiday falling on April 17, 2022. Thinking of running an email marketing campaign to make this holiday “eggstra” special? Read our top tips for creating an awesome Easter email newsletter—or simply Spring-themed if that’s what you’re after.

Create my free Easter newsletter with Sendinblue >>

How to Make Your Easter Newsletter Relevant

From a commercial point of view, Easter sales aren’t on the level of Christmas, Valentine’s Day, or Black Friday – that’s for sure. Holiday email marketing strategies often focus on these fall and winter shopping occasions.

However, Easter email campaigns still offer lots of creative opportunities and untapped potential for ecommerce retailers.

Easter signals the coming of spring—warmer weather and more sunshine.

A spring newsletter is a great way to freshen your subscribers’ inboxes with spring collections and seasonal offerings.

It’s also a nice off-season occasion to remind people that you’re still open for business and give them ideas of things they can do with your products. Like in this Spring newsletter example from Whole Foods Market:

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The lead-up to the Easter holiday is a great time to promote sales (with special offers, discount codes, or opportunities to earn loyalty points). The long weekend offers plenty of time for online shopping.

A great time to promote seasonal goods

Many goods are in high season during Easter. After Halloween, Easter is the second best-selling candy holiday in America. Typical Easter goods, such as sweets and decorations, are guaranteed to sell.

In general, leisure and sporting activities/equipment are also very popular. Themes around DIY and spring-cleaning also do well. 

Newsletters that make a seasonal thematic connection to Easter can significantly increase your chances of success. 

Since the Easter season is associated with traditions, you’ve got plenty of opportunity to incorporate them into an Easter newsletter. 

Referencing these traditions increases relevance and fosters an emotional response within your recipients. Play on those heartwarming feelings.

Easter is a great time to get in touch with your clients and show off your latest offers. So let’s hop to it with Easter newsletter ideas and tips to make the holiday a revenue-driver for your business.

6 Ways to Make Your Easter Newsletter a Success

1. Bunnies, nests, eggs, flowers: The right ingredients for your Easter newsletter

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Creating an Easter newsletter is the perfect opportunity to unleash your creativity. The holiday offers plenty of inspiration for creative newsletter ideas.

The first step to any good newsletter is defining your goals and strategy. Ask yourself, “What am I looking to achieve with this campaign? What will my contacts get out of it?” Check out this article on how to create a newsletter for more details on how to fine tune your strategy.

Once you’ve defined the goal of your newsletter, you can start brainstorming ideas for the design.

Try to structure your newsletter according to your goals, then adapt the design to be on-theme.

For example, place your products in a spring context. Place offers inside an Easter basket or have the Easter Bunny give your clients a coupon voucher.

Beyond the religious significance, people associate the Easter holidays with family, food, spring, games (such as egg hunts), and new beginnings. Sales aside, be sure to wish your subscribers a happy Easter as well.

Typical Easter motifs—eggs, chicks, and flowers—can provide inspiration for your newsletter. Pastel hues are also a popular Easter color scheme.

2. Design tips for your Easter email template

Crafting your Easter newsletter is easy with an Easter-themed email template. 

Simply add your own content and images, and in a few easy steps, your Easter newsletter is ready to hop into your contacts’ inboxes.

Use graphics that draw on Easter motifs to suit your products, industry, or target audience. 

As well, there are loads of Easter and springtime emojis to include in your campaign.  

Whether you’re coding in HTML or using a drag-and-drop editor, the email design can be serious or playful, depending on your needs and target audience. That said, you should aim for it to be vibrant and eye-catching in any case.

For example, for the following industries, your Easter newsletter might look like this:

• Fashion: Floral design in the teaser, packaging products in Easter eggs or baskets, arranging the products in hatching eggs or among spring flowers.
• Home: Using floral and spring motifs and Easter decorations and interior designs.
• Food: Highlighting Easter menus, chocolate, and candy.

To capture your subscribers’ attention, experiment with animation in your newsletter. 

GIFs in email are a great way to engage your recipients and help your Easter newsletter stand out. Just be sure to compress your GIFs beforehand as the file sizes can be quite large. (GIFcompressor is a great tool for this).

Where to find free Easter newsletter templates?

Sendinblue has a free email template gallery with 40+ editable newsletter templates, all accessible on the free plan.
Or, you can also grab a template from one of the many free email template resources available online.

3. Instill curiosity with a catchy Easter subject line

For your Easter email subject line to be effective, it needs to be engaging and describe the content of the email as precisely as possible. 

At first glance, your reader should understand what your newsletter is about and why they should open it.

For marketers promoting a discount or special offer, be sure to include it in the subject line, but make it creative and not too in-your-face.

For example, Easter is often associated with prizes, games, and gifts; you might write something such as, “Easter Egg Hunt is Over: you found your 10% off.”

In general with subject lines: the shorter the subject line, the better. A newsletter subject line with about 40 to 50 characters usually achieves the best opening rates.

For more content like this, check out our other holiday articles including Christmas email subject lines, Black Friday email subject lines, Halloween email subject lines, St. Patrick’s Day emails, Valentine’s Day email subject lines.

4. Personalize for more success

Adding a personal touch increases your chances of success because it encourages recipients to look at the newsletter more closely. 

By adjusting the content of the newsletter to suit individuals, you increase its relevance. Addressing your recipients personally and catering to their personal preferences will lead to greater engagement than a generic mass email.

A personalized greeting (by name) should definitely be included in your newsletter. Take a look at this tutorial to see how it’s done on Sendinblue.

You can also personalize based on where your recipients live or for specific products. Think: “The Easter Bunny’s just hopped into Austin.” Or, “The fastest running shoes for Easter Bunnies.”
To learn more, check out this article about email personalization and get even more creative ideas!

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Inviting your recipients to play a game not only adds lightness and joy to your newsletter— it can significantly improve your conversion rate.

Almost everyone enjoys the thrill of playing games, and the promise of a reward makes it all the more appealing. It’s smart to align the game with your offer and products. The more your newsletter, game, and conversion goal match, the better your results will be.

Implementing a game or interactive element into your newsletter is easy. Why not try a virtual egg hunt?

You can hide a certain number of Easter eggs in the newsletter and then ask your recipients to count them; if they send you the correct response by email, they can receive a coupon code.

This type of engagement will be great for your future deliverability too.

You could also add a not-too-easy-to-find CTA link to a landing page where the recipients can find an Easter present from you.

6. Consider regional differences

There’s more to Easter than colored eggs, chicks, and bunnies: Some Easter motifs and traditions are region-specific.

In Bermuda, for example, people celebrate Good Friday by flying kites. New York hosts the famous Easter Parade along Fifth Avenue, and Lancashire, U.K., has its Nutter’s Dance.

In France, bells, not bunnies, bring Easter chocolate to children, whereas in Australia, the Easter Bilby (an endangered desert marsupial) brings treats. People in Scandinavia light bonfires to ward off witches over the Easter weekend, and Ghana celebrates with its annual Paragliding Festival.

Tailoring your newsletter to the unique traditions of your target audience can optimize your newsletter’s success. 

If appropriate, segment your recipients according to their place of residence. It’s up to you to determine your target audience’s specific Easter customs and respond to them accordingly.

Send your Easter newsletter with Sendinblue

As a recap, here are some key points for creating an Easter email newsletter your subscribers will love.

• Add some fun by trying out a game with your contacts
• Express your message clearly with a specific, relevant subject line
• Increase your open rate and click through rate with personalized content

For more content like this, download our 2022 marketing calendar! It’s full of important dates and helpful marketing tips for every month of the year

The post 6 Easter Newsletter Ideas for Higher Email Engagement appeared first on Sendinblue.