April 29, 2022

12 Best Web Push Notification Services & Platforms in 2022

Reading time about 14 min

We’ve rounded up the best web push notification services to make it easier for you to choose the right notification platform for your business.

What are Web Push Notifications?

They’re short messages you can send to your subscribers that’ll show up while browsing on a mobile or desktop device.

They’re often also referred to as browser push notifications since they work just as well when browsing on mobile devices as they do on desktop web browsers.

Support for web push notifications varies across different browsers and device types. They generally include a headline, body text, an icon, CTA buttons, and sometimes a banner image.

Keep in mind that to send push messages to your audience, you’ll need to ask for notification permission ahead of time.

Grow Your Business with Push Marketing

Push notification campaigns are the most cost-effective marketing tool for any business with a growing online presence.

Browser notifications, in particular, have a much higher click-through rate than paid ads because customers actively subscribe to content they want.

They’re also free from technical issues like soft bounces and blacklistings that often undermine email marketing campaigns.

They also don’t get filtered away as spam. 🤩

To give you a better picture of how useful push notifications are, here’s a snapshot of some real-world use cases:

  • Online Stores use push notifications to run real-time promotions like flash sales
  • News Outlets notify their subscribers of the latest breaking news
  • Agencies share content highlights as part of their marketing funnel
  • Bloggers organize live streams and online events to improve customer engagement
  • Startups can plug in transactional messages to deliver service announcements

In short: push marketing is a tried and tested way to increase customer retention and boost conversion rates.

If you’re still on the fence about adding push notifications to your marketing arsenal, we’ve got plenty of push notification examples that you can adapt to your business needs.

But to fully take advantage of the potential that push marketing has for your business, you’ll need a push notification service.

The Benefits of a Push Notification Service

Push notification platforms all have one thing in common: they let you trigger push campaigns based on predetermined conditions.

The conditions could be actions that your customers take like adding an item to a wish list or abandoning a shopping cart.

They could also respond to attributes drawn from user data, like purchase history and web page visits.

With a little creativity, you can craft highly targeted push campaigns that perfectly address the needs of your subscribers so you can turn them into lifetime customers.

Here are some of the many features you’ll get access to when you adopt a notification service to help you manage your push marketing campaigns:

  • Automated push campaigns
  • Customer segmentation
  • Personalized messaging
  • Onsite and offsite timing
  • Custom opt-in prompts
  • Cross-browser support
  • A/B notification testing
  • Tags and categories
  • Analytics and reporting
  • Multi-channel marketing
  • CRM integrations

If you’d like to explore the potential benefits in greater depth take a look at our beginner’s guide to web push notifications.

Choosing a Push Notification Service

You can connect your website to a push notification service through a one-click plugin (for CMS websites like Shopify and WordPress) or by adding in a couple lines of code.

To make your search easier we’ve put together a handy list of the best push notification services for your business.

1. Push Owl

Price: (Basic) Free for up to 500 impressions per month, (Premium) From $19 / month for 10,000+ impressions.

Supports: Web Push Notifications

Best For: Ecommerce

Push Owl is built exclusively for ecommerce websites. Its Shopify plugin lets you set up an integration to start launching push marketing campaigns in less than a minute.

Online stores that use Push Owl have everything they need with ready-made automations including flash sales, price drops, back-in-stock alerts, and cart abandonment alerts.

Unlike other competitors, it doesn’t charge you for the number of contacts in your list. Instead, it bases its pricing on how many impressions your notifications receive.

If you have a Shopify store, look no further.

2. One Signal

Pricing:  Free for up to 10,000 subscribers, (Growth) $9 / month + $3 per 1,000 push subscribers / in-app impressions, (Professional) $9 / month + $3 per 1,000 push subscribers / in-app impressions.

Supports: Web Push Notifications, Mobile Push Notifications, In-App Notifications

Best For: Startups

OneSignal is the most popular push notification service in this list. They’re used by companies like Uber, BetterMe, and Adobe.

OneSignal gives you the power to send push notifications on web and mobile. They also have contextual in-app notifications, which is a nifty feature that many fast-growing startups have used to improve their customer experience.

What sets them apart is the sheer number of integrations they have. You can bridge popular tools for analytics, ecommerce, CRM, and marketing including Amplitude, Mixpanel, Segment, HubSpot, Shopify, WordPress, and more.

They’ve taken a larger market share in this space because they’ve got loads of great features and they’re completely free for users with less than 10,000 recipients

This includes both browser push subscribers and app push subscribers. Additional support, however, does cost extra.

Its biggest caveat is that it sells your data to advertisers. You can, however, pay a premium to protect some of your privacy.

If you’re a startup looking for a free, full-featured web notification tool and don’t mind having your personal data sold off, then they’re a great pick.

3. Push Engage

PushEngage is built for marketing teams.

Its hefty marketing automation suite includes opt-in reminders, A/B testing, drip campaigns, triggered campaigns, and interactive messages.

Its customizable opt-ins give you a variety of ways to ask website visitors to subscribe to your push notifications.

PushEngage’s standout features are reporting and analytics. You can set revenue goals for specific campaigns and track the growing transactional value in real-time.

This makes measuring the ROI for each push campaign super simple.

If you’re an agency that wants to run push campaigns backed by metrics then PushEngage is a good choice.

4. Aimtell

Price: (Basic) $49/month for 10,000 subscribers, (Plus) $99/month for 50,000 subscribers, (Pro) $199/month for up to 100,000 subscribers

Supports: Web Push Notifications

Best For: Ecommerce

Aimtell goes a little further than other push notification services when it comes to highly personalized push messaging.

You can fine-tune your push notifications based on locations, page views, shopping history, wish lists, and more. Re-engagement is its forte.

If you’d rather not have your subscribers see time-sensitive notifications after they’ve lost their relevance, you can give them an expiration date.

Aimtell gives you the option to run adverts (and get paid) by its network of advertisers.

It also offers a full-service marketing solution which means they can also do all the heavy lifting, if you want them to.

5. WebEngage

Price: Custom

Supports: Web Push Notifications

Best For: Agencies

WebEngage is a multi-channel marketing automation software that supports multiple communication channels, including browser push notifications, mobile push notifications, email automation, instant messaging conversations, and more.

You get a data-driven model to engage off-site users.

Web Engage is compatible with every operating system (Android, iOS, Apple, and Windows) and every browser (Chrome, Safari, Firefox, Opera, and Edge).

Its feature suite includes dynamic templating, in-depth user-specific analytics, and test notifications you can use before launching campaigns. With its broad toolset, you build all sorts of campaigns (triggered, recurring, transactional, and so on).

Web Engage packs a lot of features and is a favorite among creative agencies.

6. iZooto 

Price: (Rise) $85/month for up to 30,000 subscribers, (Grow) $250/month for up to 30,000 subscribers

Supports: Web Push Notifications, App Push Notifications

Best For: Media Publishers

Izooto supports a wide range of browsers and devices. It also provides multi-language support, depending on where your audience is located.

Its service mainly caters to content-heavy media publishers like online magazines and news outlets.

Izooto retargets users across multiple sites and encourages them to return to your website to continue browsing more content. You can also make use of its built-in call to action, which allows users to sign in or register for your site.

If you have multiple sites that cater to different regions, time zones, and languages, then Izooto is well suited for your needs.

7. SendPulse

Price: (Rise) $85/month for up to 30,000 subscribers, (Grow) $250/month for up to 30,000 subscribers

Supports: Web Push Notifications, App Push Notifications

Best For: Marketplaces

SendPulse excels at converting the average online window shopper into a lifetime customer.

It supports all browsers and devices and as a full-featured marketing platform, it focuses on increasing subscriptions overall, including web push, email, and SMS. 

Notifications can be tailored to user behavior patterns. If a person is looking for a T-shirt, for example, a custom push message will inform them of your T-shirt rates.

Sendpulse is a great choice for marketplaces and online retail chains.

8. PushAssist

Price: Basic Plan for free, Starter Plan for $9/month, Business Plan for $25/month, Enterprise Plan for $299/month

Supports: Web Push Notifications

Best For: Small Businesses

PushAssist lets you start sending out notifications in minutes after signing up.

The easier something is to accomplish, the more likely you are to do it. This is true for PushAssist, a browser notification service noted for its ease of use.

It works with all browsers and devices and integrates seamlessly with WordPress, Drupal, and other platforms.

PushAssist allows you to track the progress of your campaign in real-time. Their clickstream data is precise and the corresponding performance reports are easy to consume.

Its smart segmentation is also unique. It combines user behavior with other indicators like location, age, and language, to reveal potential market opportunities that may have otherwise gone unnoticed.

PushAssist is ideal for businesses that want to scale their ecommerce businesses globally.

9. PushWoosh

Price: Custom Pricing

Supports: Web Push Notifications, In-App Notifications

Best For: Startups

PushWoosh helps you send personalized, multimedia-rich notifications.

Your subscribers will always receive notifications in their native language thanks to automatic multi-language support. Its customer segmentation uses an intuitive funnel system to connect user actions and interests with well-timed notifications.

You can also choose the frequency with which notifications are sent. Real-time analytics help you modify your push campaign while it’s still running.

PushWoosh is a great choice for fast-moving startups that want to stay ahead of the curve.

10. VWO Engage

Price: Custom Pricing

Supports: Web Push Notifications

Best For: Retail

VWO Engage lets you send notifications to a diverse audience that includes Facebook Messenger, to ensure a high click-through rate.

You can send out customized notifications that include vibrant images. Contact management is included, which simplifies audience segmentation for businesses that regularly import customer data from in-person engagements.

VWO gives brick-and-mortar businesses a simple solution to steer shoppers towards more online purchases. Their more advanced analytics services, like VWO Insights & VWO Deploy

Retail chains will find a solid choice with VWO Engage especially when paired up with VWO Insights, its advanced web analytics platform.

11. Wigzo

Price: Custom Pricing

Supports: Web Push Notifications

Best For: Ecommerce

Wigzo is one of the top marketing automation suites. It specializes in email and browser notifications.

Campaign segmentation, contact management, direct mail management, and more cross-functional tools are included.

Its highly customizable opt-in prompt is one of its most useful features. Wigzo allows app developers and website owners to control how subscription solicitations are triggered.

Wigzo is for ecommerce businesses that want to merge their email marketing and web push campaigns.

12. FoxPush

Price: Custom Pricing

Supports: Web Push Notifications

Best For: Ecommerce

FoxPush is one of the most widely used push notification services. It assures its customers of a CTR of 30% on average, which is huge for any website.

FoxPush works with all major online browsers and mobile devices. Emoji support and geo-country targeting are included in their premium offer, which is useful for location-based marketing.

If higher subscriber rates are your end goal then FoxPush is the right choice for your business.


Push marketing gives you the opportunity to re-engage with your audience, and with the way online marketing has developed, staying in contact with your target audience is more important than ever.

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